General

Foreign trade email marketing is a commonly used marketing method by foreign traders, but many people do not understand the "hidden rules" of email marketing, thus committing major taboos. However, sending emails in groups usually does not attract the other party's attention.

Email marketing is a commonly used marketing method for foreign trade people, but many people do not understand the "hidden rules" of foreign trade email marketing, thus committing major taboos. So, what are the taboos for foreign trade email marketing? Today, I will tell you a few main taboos.

1. Mass email: I believe many people choose to send emails in groups to save time and effort. However, sending emails in groups usually does not attract the other party's attention. Many people get tired of just seeing a long list of recipients, how can they even carefully read the content of your email? Moreover, many customers have set up their email addresses, and group emails may be automatically filtered and enter the trash can.

2. The email subject is not clear: the first thing customers see when they receive an email is the email subject, so the email subject is very important, which affects whether customers will open your email to read. The subject of the email should be concise and concise. Long titles can cause visual fatigue, and recipients may not continue to read your email content.

3. The email content is in the form of an attachment: Due to factors such as the recipient's operating system and installed software, the attachment you added to the email may not be able to be opened by the recipient. Opening an attachment itself is a time-consuming and laborious task. If the other party just doesn't support your attachment format, do you think they will download a matching software specifically to open your attachment? The answer is obvious. Therefore, it is best for you to state your content directly in the body of the email.

4. Sending frequency too frequently: The frequency of sending emails should not be too frequent. Imagine that if the recipient receives three or five emails with the same content in a week, they will inevitably feel bored and drag you to the blacklist, so your subsequent emails can no longer be read. Therefore, it is best to maintain the frequency of sending emails every half month, as this time interval is acceptable to most people.

The above are the main taboos that I have summarized in foreign trade email marketing. I hope everyone can avoid these taboos when doing foreign trade email marketing, and let email effectively play its marketing function.