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The benefits of using customs data

2023-06-01

Customs data is widely used in the foreign trade industry because it displays detailed information on import and export trade of various countries, as well as customs and bill of lading data of various regions. Through deep mining of these data contents, enterprises can timely, comprehensively, and significantly grasp market trends and analyze the commercial situation of overseas markets.

1、 Screening high-quality customers and buyers

Through customs data, we can accurately know the size of the purchaser, company strength, purchasing habits, and purchasing power, which can help us screen high-quality customers. Those companies with large scale, strong strength, and a large number of orders are definitely high-quality buyers. Finding high-quality buyers, once a partnership is reached, it will be a long-term partnership.

2、 Understand competitors and target markets

Through customs data trade reports, you can understand the trade details of competitors, track their customer resources, business details, supply volume, supply frequency, and supply cycle. By comparing competitors with oneself and comparing the market and prices of key development customers, it is easy to find a breakthrough in trade. It is also convenient to adjust prices in a timely manner during the negotiation process and improve one's competitiveness. Achieve in-depth analysis and research of peers, accurately control the trends of competitors, and achieve knowledge of oneself and the enemy, invincible in all battles.

3、 Quickly find buyers and their purchasing patterns

Customs data updates the transaction vouchers of both buyers and sellers every month to ensure the authenticity, accuracy, and real-time of buyer information. Through this information, we can know the purchasing status of buyer products and which products are hot selling, which helps us better define our business scope. It is also possible to know which country is a major procurement country, so that we can better choose the target market.

You can also analyze transaction records to know the quantity and frequency of purchased products, and identify the purchasing patterns of sellers. For example, some buyers are accustomed to conducting major purchases from February to March each year, so we know the specific order cycle of the customer. Facilitate us to better follow up with customers and improve transaction success rates. In addition, customs data will display the company name and contact information, making it easier for us to expand new customers.

4、 Monitor the loyalty of existing buyers in purchasing and avoid cooperation crises in a timely manner

Through customs data records, we can quickly know which customers and suppliers of the same type of product cooperate with, compare prices and products with competitors, find entry points, and further consolidate customer relationships. On the other hand, we should always pay attention to any trends of buyers, adjust market prices and sales strategies in a timely manner, and avoid being overpaid by competitors. We should also identify the buyer's concerns and find reasons why they can continue to cooperate with us. Will there be any problems in the cooperation process to ensure the continuous cooperation of old customers. I believe many foreign trade professionals have had the experience of being cheated.

5、 Screening high-quality markets and identifying potential business opportunities

By analyzing and mining customs bill of lading data, it is possible to identify buyers and regions with higher profits for a certain type of product, reduce enterprise costs, and increase export profits. Through the statistics and analysis of transaction records, we can discover the changes in the supply volume of a certain country, and detect the signs of buyers' transfer in advance, which allows us to grasp the new trends of trading products in the first place.

6、 Demand analysis and transaction status warning of the target market

Take LED as an example. Through US customs data, all LED sellers in the US market can be identified, and based on their annual procurement volume, the total demand for LDE in the US can be calculated. Similarly, through transaction records, it is possible to identify global suppliers and their supply volumes targeting these sellers, and to timely grasp the transaction status of LED products, thereby understanding the total market demand for LED products, global competitors, their own proportion, quota usage, and future market trends.


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