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A skill that foreign traders must learn! How to make reasonable use of customs data!

2023-06-02

Customs data can be said to be a compulsory course for all newcomers to foreign trade! This customer development model is simple to operate and easy to get started. All you need to do is input product keywords or HS code to immediately obtain a large amount of overseas buyer information, saving a lot of manual search and filtering time.

Many foreign trade newcomers' understanding of customs data is still limited to finding the contact information of target customers and then sending a series of development letters, but this effect is not satisfactory. If you only use customs data, then you have not maximized the benefits of customs data.

Accurate transaction data

The customer information on customs data is very detailed and authentic. Support multi criteria search for products, enterprises, ports, and places of origin, provide the latest trade transaction data between importers and exporters from various countries, and provide comprehensive analysis and precise positioning for buyers.

You can intuitively provide the purchase quantity, transaction frequency, and import and export quantity of the products you want to know in different countries. By using this data, you can understand the market you want to develop.

Insight into industry changes

Another function of customs data is to understand changes in the industry. Is your product suitable for export to a certain country? What is the trend of changes in recent years? Are there still prospects for development in the future?

The customs data in the Huacheng Creative Intelligence system is separately listed for suppliers to facilitate viewing. By observing the annual import and export amounts of target customer suppliers, we can understand the needs of the market and industry, observe whether entry opportunities are appropriate, and adjust our marketing strategies in a timely manner.

Understanding Competitors

For buyers who already have suppliers, customs data can still help with marketing. The simplest way to understand the trade data of peers and monitor their customer dynamics is to analyze various suppliers, understand products, prices, and buyer preferences, try to identify their own advantages, comprehensively control and analyze the latest lost buyers and newly developed buyers in the industry, and carry out precise marketing.

Monitoring target customers

The most direct function of customs data is to monitor the target customers for a series of marketing activities. After obtaining the import and export data of the target customers, you can understand their procurement patterns, such as the season of procurement, the quantity of procurement, and the type of products purchased. As export traders, we can flexibly use the data for targeted development.

Consolidate existing customers

Overseas customers in foreign trade usually have two or more supply chains to ensure the stability of the supply chain. Perhaps colleagues may purchase from multiple suppliers, and at this point, we need to take a look at how much our old customers have purchased from us and how much they have purchased from our peers. If the quantity purchased from others is very large and the quantity purchased from us is relatively small, then we need to find ways to increase their purchasing volume from us.

Customs data is very important in the information age. We hope that every foreign trader can make reasonable use of customs data and issue more invoices!


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