General

The off-season is approaching, how to make foreign trade orders only increase without decreasing? For people in Europe and America, summer is the most comfortable period. After a busy year, they should choose a cool and shady place to rest and rest. So every June and July, foreign trade enterprises will experience a "cold door period", with over 80% of enterprises experiencing varying degrees of decline, and only 20% of enterprises showing a gradual upward trend.

In this off-season period, it is actually a time for enterprises to strive for strength. Peers are unable to receive foreign trade orders, so a small number of enterprises that can do it will inevitably have an increase in order volume.

In fact, regardless of the off-season and peak season, we need to do our best to develop customers and seek foreign trade orders. So what are the methods to keep foreign trade orders continuous?

Below is a summary of some channels and methods for developing overseas customers!

Method 1: Foreign Trade B2B Platform

This channel is one of the most time-saving and labor-saving methods among numerous customer development channels, mainly targeting business between enterprises, with greater advantages in demand and other non industrial products; B2B platforms need to upload their products and various certificates to third-party platforms, so that customers who pass through these B2B platforms can proactively send inquiries.

Method 2: Overseas social media advertising

In this era of the internet, the development of social software is becoming increasingly frequent, and it must be acknowledged that this is indeed a "fast track" for foreign traders to gain customers. There are many common types of social media: Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok, and so on. Each different social media software has different platform rules. By understanding these, one can naturally build effective customer acquisition channels.

Method 3: Overseas exhibitions

Every industry has specialized overseas exhibitions, and foreign trade professionals who only need to attend these exhibitions are likely to have good opportunities to promote their brands and expand their customers. This face-to-face cooperation approach can increase trust between business customers and increase the success rate of orders. Tips: The exhibition has a high demand for salespeople, requiring good negotiation skills, proficient communication skills, and a good understanding of the products~

Method 4: Google Marketing

Google is a popular marketing method nowadays, and the data provided by Google Maps is 100% accurate. Customers who want to annotate on the map need to upload business license information, company store photos, legal person contact information, etc. Foreign trade personnel can use a certain keyword to advertise in specific areas, which can bring many good customers to the enterprise.

Method 5: Independent Station Marketing

Establishing an independent website is actually a good marketing method and the ultimate choice for many enterprises. An independent website can directly and clearly showcase the company's various qualifications and all capabilities, establish a sense of trust in front of customers, establish a good image, and later expand customer opportunities, making it easy to carry out marketing.

The above are some common and effective ways to develop overseas customers. You can make reasonable choices based on your industry and products, while not being limited by the platform's rules and regulations. Actively develop other customer acquisition channels and find more effective ways to win foreign trade orders.