General

As is well known, overseas social media has a huge user base and a huge source of traffic, but it can be said that it is not as simple as imagined to enable foreign trade enterprises to reap a large number of orders through these software.

So how to make good use of social media to expose, promote, and promote stores and products, and become an "excellent enterprise" in the eyes of consumers? You need to remember these social media marketing strategies well.

Overview of 2022 Overseas Social Media Marketing Data:

As of May 2022, 4 billion people are active on various social media platforms. On average, 80% of the population in each country has used at least one social media network, and 75% of them said that they had used paid advertisements.

Overseas social media marketing ideas

1. Determine marketing objectives

Usually, before conducting social media marketing, the first step is to determine the marketing goals of the enterprise, whether it wants to increase brand awareness, increase sales, acquire new customers, or increase website traffic. Analyze according to different needs.

1. Clarify the audience group

Only with goals can there be a clear direction. Overseas companies can analyze user data of existing brands to understand the age, occupation, region, product preferences, behavioral habits, and other information of the population, which can stimulate them to purchase or become loyal fans.

3. Analyze competitors

The saying goes that only by knowing oneself and the enemy can one be invincible in a hundred battles. As an excellent enterprise, it is necessary to learn from the strengths and weaknesses of its competitors, in order to continuously improve information, enhance overall strength, and stand out among major enterprises in the future.

2. Develop marketing strategies

Before promoting, it is necessary to consider what marketing strategy is most suitable for the development of the enterprise, based on the premise of building content and attracting fans? Or is it mainly about paying for promotion and increasing product exposure? If it is a paid promotion, remember to first integrate the materials, budget, etc., and then adjust according to the usage habits of the platform users.

Overseas Social Media Operation Rules

Social media marketing strategies have many techniques, mainly focusing on these three main directions:

Cultural elements

According to different locations, consumers have different habits, and we need to make corresponding adjustments to the content by incorporating local cultural elements, which can better make users accept it. In addition, it is also necessary to pay attention to local hot topics and seize the opportunity to attract major festivals.

Valuable to users

Apart from entertainment videos, users also hope to learn valuable information from social media, such as we media industry, and share some professional domain knowledge; In the beauty industry, you can share some makeup tutorials that are suitable for different groups of people.

Presenting High Beauty Things

Anything with high aesthetic value can attract users' attention, so it is best to refine and filter product images and videos before uploading them. Aesthetics directly affect consumers' decisions.

Many companies are trying to reach their target audience through social media, but in reality, there is no universal strategy. It is necessary to identify your target audience based on the actual situation of the enterprise, and then develop corresponding strategies.