General

Customs data is a major source of data for discovering customers, just like major search platforms and media. To make good use of customs data and bring maximum benefits to foreign trade enterprises, it is necessary to have a thorough understanding of this tool itself.

Customs data is the data collected by customs departments during the statistical analysis of various import and export data in import and export trade, including data on exported and imported goods. In international trade, the goods declared by the buyer and seller of international goods transportation must match the actual goods, otherwise it will be considered illegal behavior. Therefore, the authenticity of customs data is beyond doubt.

Due to the authenticity and accuracy of customs data and information, it has become the information that various enterprises are eager to learn about. By understanding this customs information, they can know and understand important information such as the main exporting countries of their products, export prices, and purchasing manufacturers. Enterprises can use this information to find importers, and provide more favorable competitive chips in terms of prices and services. From customs data, we can understand the scale and size of importers corresponding to our company's products. For example, from the amount of procurement, we can see whether it conforms to our company's supply and demand structure. So that we can decide whether to conduct in-depth investigation and also know the main markets that the importer is targeting, so that we can promote suitable products to them in the appropriate regions. What other suppliers do he have? When not purchasing our products, which suppliers do customers purchase from. For example, if a foreign trade enterprise imports a type of jeans from China, we can understand the price and style of the jeans from customs data, thereby understanding the importer's demand and approximate price acceptance range. We can create similar styles and set appropriate prices, which are not too low and can be accepted by the other party. By pushing them to customers, the success rate is much higher. At the same time, we can predict the products that the other party needs based on specific procurement data and changing trends. If it corresponds to our products and strength, it will be a good opportunity. We can develop corresponding product plans to compete with other competitors and gain cooperation opportunities, which can make the other party feel our sincerity.

Of course, the role of customs data in finding customer resources is clearly important, but how can customs data be used specifically to find opportunities for cooperation? Firstly, enterprises can search for the trade areas they are interested in, find interested importers, analyze their trade transaction intelligence, and see if they have the ability to purchase or if there is excessive demand. Otherwise, tracking for a long time and discovering that others are not suitable for them would be a waste of time. After screening the importers, it becomes a matter of obtaining contact information. Both "keyword search" and "HS code search" on Huacheng Creative Intelligence can search for target customers through customs data. By entering the company report page and clicking on contact information, you can obtain the contact information of this company. However, for companies that do not provide contact information, they can only rely on online search. Nowadays, information dissemination is so developed that once you search for a company name, you can always find something. If you really can't find your contact information, you can only give up.

Once contacted by the company, it is necessary to apply in-depth research on the role of customs data, fully demonstrate their own advantages, and make them realize that they can benefit from us. So we need to put some effort into giving him a development letter and try to catch his attention and arouse his interest in cooperation. Because for foreign trade enterprises, there must be many potential candidates, and we need to strive for them. In addition to helping enterprises directly develop customers, customs data information can help enterprises quickly, comprehensively, and truly grasp the entire product market trends, and can also analyze the commercial situation in overseas markets.

Foreign buyers like to release buying leads on B2B, which are precise customers with real needs. You can proactively send messages to contact them, guide them to visit your website, or send them product information. If they are interested, they will contact you.

The key is to persevere and not get discouraged just because there is no reply. The stronger the customer, the longer it will take.

We also need to use customs data to analyze our competitors in the same industry. For suitable customers who have already been analyzed, do not rush to contact them. Be sure to pay attention to their existing suppliers, and it is best to do some homework on the products and prices of existing suppliers before contacting them. Another point is to start looking for customers from competitors and find competitors in the market with comparable strength, especially those with higher prices and similar quality, or those with lower quality and similar prices than you. Because of their comparable strength, you can definitely do the same for customers that your peers can do, which eliminates the previous screening process. At the same time, for buyers who have lost or added products to their peers, special attention can also be paid.