General

Customs data is a mandatory course for every newcomer to foreign trade! It is simple to operate and easy to get started. You only need to input product keywords or HS codes to immediately obtain a large amount of foreign purchaser information, saving a lot of manual search and screening time; In addition, it is also very accurate. The customs data are all real transaction records, so the queried target customers are currently with real needs. With some effort, it is easy to convert them into their own customers. This article will start with the most basic applications, open countries, and search websites one by one, and comprehensively analyze how to use customs data!

What is customs data?

Customs data refers to various import and export statistical data generated by the customs in fulfilling its import and export trade statistics function. Customs data can search for buyer information and view buyer import and export records based on product descriptions or HS codes. On the one hand, it can be used to analyze whether it is an importer and the quality of customers. On the other hand, customs data can be developed to the maximum extent possible, making it easier to contact customers. Making customer acquisition easier

Application of customs data:

1. Quickly finding a suitable buyer customs bill of lading is a transaction voucher for both buyers and sellers, and it is updated every month, not only ensuring the authenticity, accuracy, and timeliness of buyer information, but also being current active buyers; By querying and analyzing their transaction records, it is possible to have a clear understanding of the buyer's purchasing products and capabilities, in order to find the most suitable buyer for oneself.

2. By tracking and analyzing the transaction records of buyers, we can discover the relationship between their product quantity, shipping time, and replenishment time, and identify the purchasing patterns of buyers. Recommend company products to buyers at the best time to increase the success rate of signing orders.

3. Improve the loyalty of existing buyers. By tracking and analyzing the transaction records of existing customers, it is possible to know from which suppliers the customer purchases the same type of product. By comparing and analyzing competitors and oneself, breakthroughs can be found, further consolidating customer relationships, and enhancing customer value. On the other hand, based on the abnormal situation of orders, grasp the possible trends of buyers in advance, improve or adjust existing market strategies, and avoid risks.

4. Rescue customers who have already lost or are about to lose. By comparing and analyzing customer transaction records and competitors, identify buyers' concerns, identify problems in their own products, delivery, communication, and other aspects, make targeted improvements and adjustments, better communicate with buyers, and regain customer recognition.

5. Competitor monitoring can identify other suppliers of similar products and their changes in transactions by tracking the transaction records of buyers. At the same time, it can also track the transaction records of competitors throughout the entire process, grasp their buyer information and transaction records, and analyze the background and production and operation status of competitors, truly realizing the goal of knowing oneself and the other, so as to flexibly and targeted adjust one's market strategy, Put oneself in a favorable position in competition.

6. By tracking the transaction records of competitors who have already closed down, customers can receive information on their buyers and procurement patterns, and judge the business status of competitors. Once a competitor fails, they can react to their customers in the first time and obtain the maximum benefits.

7. Analysis of product demand in the target market, transaction status, and warning, taking red wine from the French market as an example. Through the French customs bill of lading database, all red wine sellers in the French market can be identified. Based on their annual procurement volume, the total demand for red wine in the French market can be calculated; Similarly, through transaction records, it is possible to identify global suppliers and their supply volumes targeting these sellers, and to timely grasp the trading status of red wine, thereby understanding the total market demand for red wine products, global competitors, their proportion, usage of quotas, future market trends, potential trade barriers, and other information, providing key references for enterprise marketing, capacity expansion, and other decision-making.

8. Grasp the popular trends in the target market. By tracking the buyers and their transaction records in the target market, one can detect changes in market demand for a certain product from the buyers' purchases, and timely detect the emergence of new products and materials. This allows one to grasp the popular trends in the target market in the first place, synchronize their product development with the international market, and comprehensively enhance the competitiveness of the enterprise.

9. By mining and analyzing bill of lading data, it is possible to identify buyers and regions with higher profits for a specific product, thereby reducing the company's export costs and increasing its export profits.

10. Identify potential investment opportunities. By tracking and statistically analyzing transaction records, we can identify changes in the shipment volume of a certain country or region, anticipate signs of industrial transfer, and take the lead in strategic layout. At the same time, one can quickly grasp the new materials, technologies, processes, products, etc. that appear in the traded goods.