General

Email marketing is an important part of cross-border sellers' overseas marketing, and foreign trade email marketing almost runs through the entire process of independent website marketing, including customer development, customer conversion, customer retention, etc. Of course, for many sellers, foreign trade email marketing is more like an auxiliary means to enhance marketing effectiveness.

Indeed, although the effectiveness of foreign trade email marketing is very ideal, it is slow to take effect and requires accumulation. It is actually difficult for sellers to maintain independent traffic sources solely through email marketing. However, this does not mean that sellers can completely ignore the effectiveness of foreign trade email marketing, or only do simple mass mailing work.

Data shows that the conversion rate of personalized development emails is approximately 6 times that of regular group emails. Therefore, sellers still need to do a good job in user segmentation and try to improve the effectiveness of email marketing as much as possible. If foreign trade email marketing can be done well, it can actually help sellers reduce promotion costs, after all, email marketing is basically free.

Sellers can segment users based on their behavior path, consumption history, shopping preferences, gender, age, region, etc. on the website, and label each customer, which can depict a more accurate user profile.

Shopping preferences

Price preference: When people shop, they actually have their own price range. For example, customers who often purchase high priced products are less concerned about product prices and more about product quality, which means sellers need to push high-quality products to each other more. If the price of the product purchased by the other party is low, the seller can consider promoting products of the same price range to the other party and offering coupons, which can greatly increase the likelihood of the other party's purchase.

Category expansion: Generally speaking, when people purchase a product, they are likely to purchase related products,. For example, if a consumer purchases Bluetooth earphones, the seller can send them push emails for accessories such as earphones and chargers.

User behavior

Inactive users: For inactive users, sellers should avoid sending push emails too frequently. On the one hand, it is not cost-effective, and on the other hand, it is more likely to cause opposition from the other party. Therefore, sellers may need to send more greeting emails, reminder emails, etc. to the other party, which has a higher opening rate compared to advertisements. If you brush your presence more, the other party is likely to open your website again.

Frequent order users: Frequent order users indicate that they have established a certain level of loyalty and trust in your website and products. However, this also means that the other party has browsed your website multiple times, so if you push the products on the site again, it may not be able to arouse their interest.

Therefore, sellers may need to send emails to each other when launching new products or replacing seasonal products. On the one hand, this can improve the repurchase rate, and on the other hand, it is also conducive to the promotion of new products.

Of course, in addition to the above two, there are many other ways for users to segment, and sellers need to segment according to their actual needs.

One of our major advantages compared to a well-known foreign website is that most of our feature plugins are free, including a lot of email marketing related plugins, which can help sellers better operate independent websites. However, for a well-known website building platform abroad, most of its functional plugins come from third-party platforms, so they generally require a fee.