General

How can foreign trade marketing websites obtain more foreign trade inquiries? Foreign trade inquiries are the foundation for foreign trade websites to obtain orders. Although not every foreign trade inquiry can ultimately be converted into an order, the more foreign trade inquiries there are, the greater the likelihood of the final order being closed. So how can foreign trade marketing websites obtain more foreign trade inquiries? Optimizing the website for customer pain points is one of the most effective methods.

Customer pain points are the most troublesome issues they currently face, such as reduced sales, inability to compete with competitors, and so on. If the seller happens to be able to solve these difficulties, the customer will naturally be tempted and inquire, so the seller needs to reflect these on the website. Before that, the first thing sellers need to do is to find the pain points of customers.

Ask old customers

The feedback from old customers is very valuable. Asking them why they chose you in the first place and what problems did they solve? Have they gained any benefits from the transaction? The reason why old customers choose you can also become the reason why new customers choose you.

Pay attention to your competitors

The content on competitor websites is mostly described according to customer pain points. The same pain point may be described from a completely different perspective, and the resulting effect will naturally be different. Sellers can conduct research on their copywriting and advertising, and then optimize their content.

Google and social media

Through search engines and social media, sellers can collect posts related to products and businesses. Find the topics they discuss the most, the posts they share the most, and these relatively niche and professional content are mostly aimed at industry insiders. So their biggest concern is likely to be the one that your customers are most concerned about.

Based on these issues, proposing solutions and reflecting them on the website is very helpful in convincing customers.

Sales team

The sales team directly connects with customers, so they are the people who know them the most. Collecting daily feedback from customers from them can not only provide direction for website page adjustments, but also provide suggestions for overall business adjustments. From the sales team, sellers can not only understand what the customer is concerned about, but also understand the reasons why the customer ultimately failed to reach a transaction.

matters needing attention

In addition to using the above methods, sellers can also use their own advantages to infer pain points and summarize pain points based on their own experience and other methods. But these two methods are best used together with the previous methods. Because these two methods are actually based on the seller's subjective perspective, they have strong uncertainty.