General

The marketing strategy of foreign trade social media in the post epidemic era! The impact of the epidemic on foreign trade is already evident. Firstly, there is the issue of containers, where one container is difficult to obtain, which can be said to describe the current foreign trade environment as very practical. Secondly, there is the issue of order shipment, and thirdly, there is the issue of order delivery time. Due to the epidemic, many links have been disrupted. In terms of finding customers, exhibitions cannot be held, and more foreign trade enterprises still need to survive. Therefore, they turn the opportunity into online and use foreign trade software, social media marketing, etc. to find foreign customers.

Whenever the industry fluctuates, it is the best time to reshuffle the industry! The outbreak of the epidemic has come to an endless end. I believe that the foreign trade industry will increasingly require strong strength to avoid being eliminated by irresistible factors.

From last year to this year, I can clearly perceive that users are constantly updating their abilities. Here, I refer to users as frontline foreign trade workers. Specifically, in terms of performance, last year's clients were still constantly consulting whether international websites were suitable for them, while in the second half of this year, clients were consulting. What should foreign social media do?

When it comes to foreign social media, is your perception still limited to Facebook? Today, let's take a look at which social media apps are used in different countries. When facilitating communication between foreign trade professionals and customers from various countries, choose the correct social software and master the necessary social media marketing skills for foreign trade.

Speaking of social software, it has commonalities and characteristics in every country, such as China, where "WeChat" is the dominant player! In foreign countries, in addition to our well-known Facebook, there are also WhatsApp, LINE, SKYPE, Viber, etc

On a global scale, the largest chat app is undoubtedly "WhatsApp", which was born in the United States in 2009. The number of users ranks first, which can be said to be a chat app used by people all over the world except for China (mainland China). The way you use WhatsApp is affecting your order volume. WhatsApp, like WeChat in our country, also uses a number to register, but it has a big difference from our WeChat. As long as there is a customer's phone number, you can send them messages without adding friends, so many foreign trade companies, Use the collected customer phone numbers to send WhatsApp.

WhatsApp:

In many countries, there is a large user base, which is equivalent to WeChat in China. Even if the other party is not your friend, they can still send messages. Just add the customer's contact information to the address book in the format of [international area code+regional area code+mobile phone number], save it, synchronize it, and you can have a conversation with the customer. In addition to sending text, you can also transfer pictures, voice, video, and location functions.

Common social media rankings: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tiktok

LINE is the most popular social product among Japanese people, similar to "QQ" and "WeChat" in South Korea. It is a popular app in China, but due to its limited population base, it is in the bottom few of the world rankings. It is worth noting that,

The favorite chat app for Taiwanese and Thai people is also 'LINE'.

SKYPE:

Skype is a global instant messaging software with the greatest feature of being able to hold multiple voice conversations and transfer various files. With over 600 million registered users and over 30 million online traffic, Skype is a trendy and convenient chat tool. In addition to online chatting, it can also be used for voice and video, and its biggest feature is the ability to bind your phone, Convenient communication between you and friends: WhatsApp and Skype can also directly develop customers?

Viber:

This software is mainly popular in Eastern Europe, such as Russia, Belarus, Moldova, Israel, Ukraine, and other countries.

Besides instant messaging software, foreign traders also rely on social media

Many orders are won through social media marketing, such as through development clients such as LinkedIn and Facebook.

No matter what method is used to obtain inquiries, further follow-up and conversion are required. Generally, we communicate with customers through email. If an email is sent, customers may not be able to respond in a timely manner, but social media marketing is different. Therefore, in order to avoid being eliminated by the times, we need to seek customers from multiple aspects.