General

Foreign trade dry goods! How can enterprises quickly expand the international trade market? Overseas promotion - is aimed at promoting a brand/product, starting from the characteristics of the brand/product, using all possible channels to reach target customers, so that target customers can understand the brand, purchase products, and achieve transformation.

With the rapid development of the times, with the development of the domestic internet and the intensification of market competition, traditional traffic dividends are gradually decreasing, and the cost of acquiring customers is also increasing. The organic traffic that relied on platforms in the past is no longer effective. Therefore, more and more enterprises are exploring the international trade market and seeking new overseas traffic to further enhance brand and product sales.

We all know that promoting the international trade market is a complex task, and many foreign trade factories and enterprises still blindly buy and sell products in traffic or blindly fall into price wars when doing overseas promotion. In fact, overseas promotion also has strategies and methods. If foreign trade enterprises can achieve clear thinking and do it in an orderly manner according to the process, there will still be a lot of fun involved. So today, Xiao Zhijun will take you to see: How should foreign trade enterprises specifically operate international trade promotion? How can we achieve effective customer acquisition?

01 Establish target audience

Firstly, we need to understand who the target customers and audience are in order to develop truly suitable marketing methods and strategies for ourselves.

Any brand always hopes to reach its target customers through marketing. Only by clearly identifying the users who truly pay for your products and services can we provide them with valuable content to meet their needs. If the direction is correct, the effort will be meaningful. After we have identified our target audience, we can then consider what methods and approaches can be used to better attract customers.

02 Building an independent station

When it comes to building a website, many foreign trade enterprises will answer: We have built our own website. But in fact, some companies that build websites are unqualified, either unable to communicate with visitors in a timely manner or unable to attract customers through multiple channels, making it impossible to determine the true intentions of buyers and completely becoming a decoration. In fact, a good independent website is not only its own platform, but also a business card for enterprises to showcase to the outside world.

Especially for foreign customers, they value product quality while also being very concerned about the qualifications of the enterprise, so they will trust the official website of the enterprise with an independent domain name more. When searching for products, they also tend to first look for brand names on search engines, check the product display status of independent websites, or search for relevant reports to determine the brand's qualifications. Only when the brand is trustworthy will an order be placed for purchase.

Therefore, as an important means of marketing and promotion, independent websites have become a sharp tool for foreign trade enterprises to explore the international trade market.

When constructing foreign trade websites, we should also pay attention to the following points:

1. Ensure that the website design has a clear and concise interface design that allows visitors to quickly find the information they need.

2. Use high-quality images and videos to enhance the visual effect of the website and convey the value of products and services

3. Highlight social media links to facilitate customers' understanding of the latest products and updates of the company when opening social media pages, or directly participate in interactions.

4. Considering mobile device optimization, it is recommended to adopt responsive design to enable websites to adapt to different screen sizes and resolutions.

5. Provide multilingual support to provide visitors with a more personalized user experience and expand their potential customer base.

In short, a highly attractive and easy-to-use independent foreign trade station is the key to success.

03 Obtain effective traffic

With sufficient effective traffic, inquiries, orders, and ultimately cash flow can be generated. Therefore, obtaining traffic has become the most important thing after the website is built. There are various ways to obtain traffic, and the following three methods are more suitable for foreign trade enterprises.

1. SEO traffic

If you want your foreign trade website to be found by more people, you need to do a good job in website SEO optimization. As long as the ranking of the independent official website of the enterprise increases in search engines, users will naturally prioritize your website when searching for relevant keywords.

SEO optimization is mainly divided into four steps: developing primary and secondary keywords - optimizing corresponding web pages based on keywords - regularly adding web content - and adding relevant external links.

2. Paid traffic

Paid traffic here mainly refers to the promotion traffic of Google Adwords. The traffic and keywords that the website's SEO can bring are limited, and using paid traffic to expand more keywords and traffic is a good supplement to SEO.

3. Social media traffic

According to global social media statistics in 2021, social media users now spend an average of 2 hours and 25 minutes per day on social networks and messaging applications. Social media users have surpassed the 4.2 billion mark, and mobile traffic has become a huge traffic portal that cannot be ignored.

By linking social media accounts and social networking sites with foreign trade enterprises, foreign trade enterprises can quickly accumulate fans and circles on social networking sites. Social media such as Facebook, Instagram, YouTube, LinkedIn, Twitter, and others can all bring traffic to independent websites.

In fact, promoting is a proposition without standard answers. It has many answers, and of course, you can also find a different path to success. But no matter which method, as long as you choose the most suitable one for yourself, you can bring the best results.