Due to the fact that customs data are all real transaction records, we can achieve twice the result with half the effort by analyzing and screening the procurement volume, procurement cycle, product specifications, and other data of buyers, and then focusing on developing buyers that match ourselves.
1、 What is customs data?
Customs data, also known as customs bills of lading, are various import and export statistical data generated by customs in the performance of import and export trade statistics functions, that is, the import and export transaction data of goods from customs around the world. These data mainly come from real documentary records such as customs documents, bills of lading, and commodity inspection. The customs data fields include: product name, detailed product description, brand, variety, quantity, amount, unit price, measurement unit, port, customs clearance date, transportation method, trade method, payment method, and so on. The published data varies from country to country.
2、 Use of Customs Data
1. Developing foreign trade customers
Customs data not only contains real purchaser information, but can also be used to analyze the procurement volume, procurement cycle, and product specifications of the purchaser, screen out buyers that match their own goods and supply capacity, and conduct targeted customer development.
2. In the monitoring of peer data, customs data can be used to view and monitor the export data of competitors in the same industry. If foreign trade enterprises or factories in the same industry are found to have closed down, they can try to develop their customers, and the success rate will be higher than that of conventional customer development.
3. Mastering trends, developing new markets, and comparing customs data can monitor which countries and regions are gradually increasing their import volume of their products, sniff out market trends, and analyze whether to develop new markets. After developing a new market, there is no need to worry about the difficulties that may arise for the first time. Customs data can also help us find buyers in new markets.
4. By combining Google and social media to improve customer development efficiency, buyers who match customs data can be searched on platforms such as Google, Facebook, and LinkedIn to find more relevant information such as companies and contacts, and develop more accurately.
5. It is recommended to verify the validity of customs data before use
Don't just use the contact information in customs data. It is recommended to verify whether this email is currently valid. Because it is inevitable that there may be situations such as email logout but not being updated in a timely manner, verifying the effectiveness first can avoid futility.