Almost everyone on the forum is asking how to use customs data and where to find a good customs data website, and the following group is filled with advertising replies from data providers.
Many people come to consult and buy data without understanding what customs data can be used for and how to select data services based on their own needs. Today, I will give you a brief analysis:
Firstly, you need to understand what your company does, what kind of company it is (foreign trade company, factory, or agency), and the selection of data services for different types of companies may have different focuses. For example, foreign trade companies hope to learn about domestic peers and foreign buyers; The factory wants to find an agent, looking for the location of raw materials, while the agent focuses on the information of domestic companies engaged in import and export business, and so on... Then, figure out what products they plan to produce, what positioning, and what target markets they may have. After that, you can ask the data provider to purchase data with specificity.
Secondly, there are roughly two types of customs data on the market. Firstly, China's import and export data. Secondly, foreign import and export data. In China's import and export data, any enterprise that has engaged in import and export transactions and has filed records with the customs have records. Each import and export information includes (quantity, level, amount), etc. There are customs data with 8 HS and 10 HS on the market, and many new foreign trade professionals are not familiar with customs data, I don't know what role customs data can play in our daily process of finding customers. Below, I will analyze and analyze this customs data for everyone!
As the saying goes, knowing oneself and the enemy is invincible in all battles. If you want to understand competitors, buyer data, market conditions, and customs data, they are all good basis for not lying.
1. Customs data can quickly help you find buyers
The customs bill of lading is a transaction voucher for both the buyer and the seller, and is updated monthly. It not only ensures the authenticity, accuracy, and timeliness of the buyer's information, but also is the current active buyer; At the same time, by querying and analyzing their transaction records, it is possible to clearly understand the purchasing products and capabilities of buyers, in order to find the most suitable buyer for oneself, concentrate on development, and achieve twice the result with half the effort!
2. Customs data can grasp the purchasing patterns of buyers
By tracking and analyzing the transaction records of buyers, the relationship between their product quantity, shipping time, and replenishment time can be discovered, and the purchasing patterns of buyers can be identified. Recommend company products to buyers at the best time to increase hit rates.
3. Customs data can enhance existing buyer loyalty
By tracking and analyzing existing customer transaction records, it is possible to know which suppliers the same type of product the customer purchases from. By comparing and analyzing competitors and oneself, breakthroughs can be found, further consolidating customer relationships, and enhancing customer value. On the other hand, based on the abnormal situation of orders, grasp the possible trends of buyers in advance, improve or adjust existing market strategies, and avoid risks.
4. Customs data can rescue customers who have lost or are about to lose
By comparing and analyzing customer transaction records and competitors, identify the concerns of buyers, identify problems in their own products, delivery, communication, and other aspects, make targeted improvements and adjustments, better communicate with buyers, and regain customer recognition.
5. Customs data can monitor competitors
By tracking the transaction records of buyers, we can identify other suppliers of similar products and their share changes in the transaction. At the same time, we can track the transaction records of competitors throughout the process, grasp their buyer information and transaction records, and analyze the background and production and operation status of competitors, truly realizing the goal of knowing oneself and the other, so as to flexibly and targeted adjust our market strategy and put ourselves in a favorable position in competition.
6. Customs data can be received by customers from closed competitors
By tracking the transaction records of competitors, one can grasp their buyer information and procurement patterns, and judge their business status. Once a competitor goes bankrupt, one can react to their customers in the first time and obtain maximum benefits.