General

Electronic foreign trade email marketing is also one of the oldest marketing methods in internet marketing, with some people marketing through email before the existence of search engines. So electronic foreign trade email marketing is also the big brother of search engine marketing. Although it is a long-standing marketing method, due to strict policies, the threshold is relatively high compared to other marketing methods. Therefore, in import and export trade, it is not easy to do well in electronic foreign trade email marketing, and we need to grasp various aspects:

1. Planning of email content

A good email content needs to be close to the email recipient, combined with our marketing objectives, and planned on the basis of not being disliked by the email recipient. If the content of the email is of interest to the recipient, it will greatly increase the effectiveness of marketing.

2. Creativity of email titles

A creative title will attract the recipient to open the email. Only by opening the email can we see the content inside. In our experience, the email title directly affects the opening rate of the email. Therefore, in the process of foreign trade email marketing, we need to repeatedly test the preferences of the email recipient and brainstorm to choose a creative idea that can help the email recipient open the email.

3. Design of email templates

The design of email templates is not only to pursue aesthetics and attract users' attention, but also to comply with the design rules of international anti spam organizations, and to try to avoid errors in template design that allow our emails to enter the other party's spam box or the blacklist of email manufacturers.

4. Collection of email address lists

Many people mistakenly believe that mailing lists need to be collected on search engines for EMAIL addresses from other websites or to purchase mailing lists from others, which is meaningless. Due to the imprecision of the mailing list, it is not only considered spam, but also greatly increases the difficulty of sending emails. So we try to use more accurate mailing lists, which can be collected through our own website. They may be registered users of the website, who have subscribed to our information and purchased our products.

5. Number of emails sent

The number of emails sent must be based on respecting the wishes of the email recipient. If there is a problem with the email list, no matter how many emails are sent, it is meaningless and can only increase the burden on the server and the difficulty of sending.

6. Frequency of email sending

The frequency of sending emails should be combined with customer expectations and needs, which vary from time to place and product to product, from hourly updates to quarterly promotional inducements. Don't think that the higher the frequency of sending, the deeper the impression of the recipient. Frequent email bombardment can be annoying. Research has shown that for emails with the same content, it is advisable to send them at most 2-3 times per month.

7. Analysis of email sending reports

By sending reports, we can quantify the sending effect, such as analyzing important parameters such as arrival rate, opening rate, and content click through rate. We can filter out non arriving emails and conduct multiple tests on different email contents and titles. Choose the optimal solution for continuous foreign trade email marketing.