General

The most important aspect of doing foreign trade is finding customers, after all, there is no way to place orders without customers! But how to find customers? Let's take a look at the insights of a decade old foreign trade person: it is not only related to methods, but also to ideas.

The correct approach to finding customers in foreign trade:

No matter what channels you use to develop customers, no matter what methods you use to follow up with customers, you must first have a clear understanding of the market circulation service chain of your products, understand the customer types and groups of your products, and appropriately position your products in the market. Finally, after clarifying the development direction of your products, execute landing operations, backward optimization, and accumulate transformation.

Effective methods for finding customers in foreign trade:

1. Customs data - the fastest way to find customers for foreign trade, has been adopted by many foreign trade enterprises. One click search for keywords can obtain foreign buyers who have a demand for products. With the advancement of technology and the deepening of data mining, there are now many data suppliers who can match precise target purchasers, procurement managers, and their contact information for enterprises, greatly improving the transaction rate and worthy of attention from foreign trade professionals.

2. Google search - a very traditional channel for finding customers in foreign trade. This method may be familiar to everyone, but the important thing is to persist, document, and analyze, otherwise you are just doing repetitive work and wasting time on overdeveloped clients. Translate product keywords into various languages and search for them, and you will gain more. You can also try image search and discover potential customers.

3. B2B platform - This method requires divergent thinking. Many people use B2B to publish products and wait for customer inquiries. In fact, it is also possible to actively search for target customers by searching for keywords on foreign trade B2B platforms, which is a very feasible method. Millions of foreign companies have settled on some high traffic B2Bs, and some even post buying leads on these B2Bs. Many of these companies are your potential customers, which is worth delving deeper into.

4. Foreign social media platforms (Facebook, Linkedin) - a very mainstream method of finding customers for foreign trade. This method is suitable for businesses with slow flow of fine water, and should focus on content marketing to make it easier to win customer attention and trust; Avoid adding a large number of friends and frequently posting advertisements, which can easily violate platform rules and result in banned accounts.

5. The Yellow Pages directory is also a very effective way to find customers. Google search for "Country+Yellow Pages/business directory" can find many yellow page websites. After finding the website, search directly for potential buyers on it, but pay attention to the search keywords. Assuming you are a tire manufacturer, do not search for the keyword 'tire'. Instead, search for car or tractor manufacturers and search for 'companies that need our product', not 'companies that have our product'; If the company found in the search does not have a clear contact information, we need to enter the company name in Google to search, find the company homepage to learn about the company and inquire about its contact information. The next step is to contact the company based on its characteristics, email or direct visit to the company.

These ideas and methods are worth pondering by every foreign trade person, and they can learn a lot from them.