General

In the past three years of the epidemic, there have been many new changes in the international trade market. One important change is that more and more consumers around the world are accustomed to online shopping. Through cross-border e-commerce platforms, people can buy from all over the world without leaving their homes. "Li Xingqian, Director of the Department of Foreign Trade of the Ministry of Commerce, stated at a regular briefing on policies held by the State Council Office of the People's Republic of China, that in recent years, China's cross-border e-commerce has maintained a rapid development momentum, It has grown nearly tenfold in five years. The first quarter of this year continues to maintain a high-speed growth momentum.

From less than 1% of China's foreign trade proportion in international trade of cross-border e-commerce goods 5 years ago to around 5% today, cross-border e-commerce has become the fastest developing, most potential, and most driving foreign trade format in China. In this process, the high-quality development of cross-border e-commerce platforms has played an indispensable role, becoming an important channel for Chinese brands to go overseas and import overseas goods through international trade.

Assist Chinese brands in "going global"

In recent years, the rapid development of cross-border e-commerce not only helps Chinese manufacturers, Chinese brands and even Chinese trends move towards the center of the world stage, but also helps foreign trade enterprises to seek new growth points in the international trade market and achieve international strategic deployment.

However, in order to achieve compliance in the process of branding overseas, different industries and enterprises have different needs, "Li Cong, Vice President of Zongteng Group, told reporters. In response, Zongteng Group conducted research on the services required by international trade export enterprises and launched professional services such as "serial code management", "expiration date management", "barcode mapping", and "naked package warehousing" in 2022. It has built "high value warehouses", "food warehouses", and "photovoltaic warehouses" and provided solutions for industries such as 3C, clothing, and smart home warehouses, providing services for clothing, photovoltaic Large brand customers in energy storage and other industries provide professional supply chain solution services, including truck distribution and transshipment, return and reassignment, inventory management of one cargo, supply chain visualization, high value insurance, etc., to share the worries of brands when they go abroad.

At the same time, Zongteng Group also focuses on strengthening the construction of trunk lines and improving air transportation capacity. According to Li Cong, cross-border e-commerce logistics enterprises mainly operate with light assets, and are particularly weak in the heavy asset link of trunk transportation. Especially during the epidemic prevention and control period, the fluctuation of freight rates and the shortage of transportation capacity bring huge uncertainty to enterprise operations. To this end, Zongteng Group purchased two Boeing 777F cargo planes in 2021, with the first one settling in Shenzhen in September 2022. It is expected to enter the Shenzhen Paris and Shenzhen Riyadh routes by the end of this year, and the annual international air cargo will exceed 25000 tons. In addition, Zongteng Group has reached strategic cooperation with COSCO Shipping to jointly promote end-to-end overseas fulfillment supply chain services through resource integration.

Li Cong stated that in addition to its core business, Zongteng Group also expands its service boundaries, meets diverse customer needs, continuously optimizes overseas truck services, and improves overseas customs clearance capabilities and operational efficiency.

Promote overseas products to 'come in'

While assisting Chinese enterprises in exporting, cross-border e-commerce platforms are also actively introducing high-quality overseas products, playing an important role in enriching domestic market supply, driving the development of related industries, and better meeting the needs of people for a better life.

A few years ago, the Ministry of Commerce and six other departments jointly issued the "Notice on Improving the Supervision of Cross border E-commerce Retail Import", laying the foundation for the steady and compliant development of the industry. In recent years, based on the actual needs of domestic consumers, the Ministry of Commerce has taken the lead in continuously updating the list of imported cross-border e-commerce products, including sports equipment, alcohol, electrical appliances, and other commodities into residents' 'overseas shopping carts, enriching consumers' choices.

Under policy guidance, Tmall Global has continuously increased its investment efforts, and more and more international brands are reaching domestic consumers through cross-border e-commerce. It is understood that during this year's "June 18th" period, a large number of overseas "new brands" that have just entered the Chinese market have made a good start. Within 4 hours of opening, the transaction volume of 419 overseas new brands on Tmall Global doubled. Small and medium-sized brands from new global trends such as Italy, Japan, and France, leveraging the largest consumption season of the year, have ushered in the first wave of sales peak for "entrepreneurship" in China.

"For example, the sales of Bonpoint, a French pure baby care brand, increased by more than 1000% year on year, and the sales of HBX, an overseas fashion collection store popular with young people, increased by more than 300%. The Italian organic plant extract shampoo brand myogonics, which participated in Tmall's' 6 · 18 'for the first time, sold the sales of the previous month on the first day, and broke into the top ten of the scalp essence category." Tmall Global's relevant person in charge told reporters.

Through Tmall Global, overseas merchants can directly reach hundreds of millions of Chinese consumers in the form of overseas stores. They can also further understand the preferences of Chinese consumers through complete digital e-commerce operation tools, improve their products as needed, better adapt to the Chinese market, and lay the foundation for future expansion of offline business, "said the person in charge, More than 40000 overseas brand products have been sold on Tmall Global, covering approximately 90 countries and regions. At the same time, more than 100 million consumers have purchased overseas products on Tmall Global.