General

Nowadays, many foreign trade friends often encounter the following two phenomena after obtaining customs data: one is to search one by one for their own product keywords/HSCODE, and organize a list of customers to be developed. Then, they start to write a development letter, sending a lot of product introductions and company profiles to customers. Regardless of whether the products match or whether the customers have recent needs, they blindly introduce their own advantages. The email content is full and rich, with outstanding product advantages, but there are very few customer response letters received. The other is busy organizing customer customs data, spending a lot of time organizing the procurement data of each potential company, including how many orders the company has placed in the past year, the quantity of goods purchased, and so on. The resulting data table. Well, it is indeed very efficient and meticulous to use, but the development results are not satisfactory.

Let's first talk about using our own product keywords/HSCODE to search for customers.

1、 Further screening of customers

In using customs data, searching for customers using product keywords/HSCODE actually requires us to further screen the customer information. Why? There are two reasons!

Firstly, due to the different customary terms used by trading countries for similar products, there are differences in product names and descriptions among different countries. If the accuracy of the search terms used in our search is not sufficient, there may be some deviation in the search results. All of these require us to analyze the customer's business scope and verify their products through their official website and industry information after searching for the customer.

The second is the search mechanism of the query system, where the search results for product keywords using a single word and a combination of words are different, such as LED and LED light, LED lamp... The number of customers searched using a single keyword is very large, and our daily work time and energy are limited. We also need to maintain our old customers and negotiate with them, which will result in very little time for development, So it is very necessary to make good use of advanced search and filtering functions.

2、 Reasonably categorize customers

Yes, customs data needs to be sorted and filtered, but it also needs to be moderate

Many foreign trade friends often spend a lot of manpower and time sorting and sorting. Nowadays, the competition for homogeneous products is so fierce that we don't have the time or energy. Therefore, we need to deeply understand and follow up with customers, rather than spending a lot of time organizing customs data for each company for several years.

3、 Accurately matching customers

The process of selecting and organizing customers is an essential step for many foreign trade professionals, but there are also many foreign trade friends who do not have enough time to do this. They want to directly and quickly find accurate customers and develop them. This will indeed save a lot of time and focus on developing accurate customers, resulting in a very high order success rate. Huacheng Chuangzhi Big data Search collects high-frequency keywords according to the product name and HSCODE provided by the user, through the customs data system, and according to the national data in different languages. On this basis, it analyzes the global trade data of the latest year, and finally obtains the matching results. You can continuously adjust the screening criteria, or modify competitors and trading partners to further improve accuracy!