General

Many people use customs data to directly search for customers by product, find contact information, and send emails directly. However, many development letters have been sent, but few replies have been received. If you use customs data to develop customers in this way, being able to develop them can only indicate luck, and not being able to develop them is normal. Don't complain, you should find your own reason. Since you have spent money, you must use the correct method to use it, otherwise it is really a waste of money, It's better to buy a buyer's email directly and send it to the group.

1. Selection of buyers: There are many buyers in the customs data, but not every one is suitable for oneself. The one that suits oneself is the best. Firstly, we need to confirm whether the customer is a professional buyer. This step is very important, otherwise it will be a lot of useless work. By comparing the number of times a purchaser purchases products related to your business with the number of times all products are purchased, you can directly confirm the professionalism of your customers. Some customers have purchased your products, but only one of the hundreds or thousands of transactions they have purchased. These companies are mainly freight forwarders and traders, and can be directly screened out to avoid wasting time.

2. Analysis of purchasers: After preliminary screening and finding a professional buyer, it is necessary to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too large cannot accept it, while others who are too small do not want to do it. The appropriate one is the best; Judging customers' preferences for products based on which regions they have previously purchased from, including those who have been purchasing from Europe and those who have been purchasing from India, is helpful in understanding whether customers care about quality or price, which can also help with the transaction; By analyzing the customer's procurement time, we can determine the possible timing of their next procurement. Some customers make purchases in the second half of the year, while others make purchases every month. Different customers have different contact times, so finding the right time to contact will increase the probability of a customer's response.

3. Competitors in the same industry: For matching buyers who have already been analyzed, it is necessary to pay attention to their existing suppliers. It is best to do some homework on the products and prices of existing suppliers before contacting the buyers to identify their advantages. Otherwise, why should they give up their original suppliers and cooperate with you? The quality of the products should be matched, and the price of the products should not be compromised; Another point is to start looking for customers from competitors and find competitors in the market with comparable strength, especially those with higher prices and similar quality, or those with lower quality and similar prices than you. Because of their comparable strength, you can definitely do the same for customers that your peers can do, eliminating the previous screening process. Therefore, old salespeople will have an advantage and have a better understanding of the industry. At the same time, for buyers who have lost or added to their peers, they can also focus on attention.

4. Regarding contact information; The contact information included in the customs data includes the name and email address, which can be used directly. In addition, some customers fill in their own phone numbers, email addresses, etc., which are relatively small in quantity. If you encounter them, you can calculate them one by one, and you can also directly contact them. The rest are basically the contact information that the customs data company matches, of course, some have matches, some do not, and the prices may also vary.

5. Deep excavation of contacts; Many people use data to copy it to their email and send it directly. However, if you don't find the right person, it's difficult to have an effect. After finding the company name, as long as there is one on the official website, the next step is to find the relevant person in charge. Small companies usually directly find the owner, president, or CEO, while large companies need to find the functional head of the relevant department, buyer, and purchasing department, Or some product engineers and the like, different customers may have different personnel responsible. LinkedIn is a very good channel, where you can directly find the names of relevant positions. It will be much easier to find contact information once you have the names. You can also directly go to the customer's official Facebook page to send a message to ask the buyer's email. The test is effective, and some customers will give you an email.

6. Multiple communication methods are in parallel: Currently, many foreign trade salespeople in China are still in the stage of developing customers only through email. They need to learn to use various social media and timely chat apps. If you receive a promotion email, you are likely not to reply. However, if someone adds you to WeChat and greets you, the probability of our reply will be much higher. There is WeChat in China, There are also Whatsapp, Line, Viber, VK, Messenger, etc. overseas. If you have a customer's phone number, you can directly communicate online through chat tools. Of course, making a phone call directly would be more efficient.

7. Combining with existing foreign trade development methods: whether it's for exhibitions or B2B platforms, if customers come to look for them, you can also use data to check if there are any transaction records. If so, what is the previous procurement situation and price? After formulating appropriate pricing strategies, continue to communicate with customers to know oneself and the other! There has always been information asymmetry in international trade nowadays. Foreign customers know a lot about us, and we have too little knowledge about foreign buyers. Customs data can make market information more transparent!

8. Lastly, professionalism and diligence! In sales, regardless of the channel used, diligence is the cornerstone of performance! Don't be afraid of customers' rejection, sales are already a game of zero deposit and withdrawal! If there is effort, there will definitely be gains!