General

Doing foreign trade emails is the most important way of communication. According to data statistics, the vast majority of customers prefer to contact through foreign trade emails. So how can your email stand out among the numerous emails? This is the knowledge of foreign trade email marketing

1. The theme is eye-catching

Before opening an email, the subject is the information that the recipient can see, and whether the subject of a foreign trade email is attractive is the key to whether customers can open the email. You need to know what the email content is targeting and design the theme based on the content. High quality content easily resonates with people. The email subject should be brief. It should not exceed 8 words, as it will be difficult to fully convey the title to the recipient.

2、 The email content is concise and easy to understand

When you have a high-quality topic, encourage customers to open your email. So now you have reached the second step of foreign trade email marketing, do a good job in content marketing. The email content has a good beginning, which can be a problem that the customer urgently needs to solve. The general idea of the email is: first interested, then understanding in detail, and finally having a desire to purchase, providing contact information. It should be noted that the content should be relevant to the theme, and the images should be highly correlated with the text.

3、 Personalization of email content

Doing foreign trade email marketing does not mean that all emails have the same content, and those with the same content will not be opened for reading. Therefore, it is necessary to collect customer related information and use targeted information in emails.

4、 Email tracking report

Due to technological innovation in recent years, the foreign trade email marketing platform can track each email and view various data such as sending success rate, viewing duration, and so on. With email tracking reports, we can understand customers' interests and facilitate the next step of foreign trade email marketing work! Foreign trade email marketing is a long-term job, and it is impossible to collaborate on the first email.