General

How to do a good job in foreign trade email marketing? Although foreign trade email marketing is the most traditional marketing method, email is still an important way to send and receive documents, and foreign trade e-commerce can still attract customers from it. Among the people who receive emails in foreign trade email marketing, 80% can only read the email title, and only 20% can read the content. So let's talk about how to set the title to achieve the purpose of foreign trade email marketing?

1. Place the most attractive words to customers at the top of the title, and place the second attractive word three words after the title, which is suitable for mass email development of customers. This is the result of eye tracking: Generally, when looking at the title, the most attention is paid to the first three words and the last three words.

2. Place hotspots on the title, suitable for sending emails in groups. Targeting potential customers. Where does their focus shift beyond work? Just satisfy the customer's gossip and chat about your product, killing two birds with one stone.

3. Intentionally, suitable for potential customers interested in the product. You want the user to open it and see it, but tell them not to open it and see it. If you don't say it's okay, you said not to open it and make the customer curious. We need to do this effect.

4. First address, then say the thing, suitable for old customers who have worked with. Targeted delivery. When you talk to someone, of course, you should address them first. If the customer knows that you have had contact before, you can try the other party's address and content for the title.

5. The title is digitized, suitable for all customers and can be posted in groups. Digital titles give people a sense of urgency, such as the promotion of the Double Eleven National Congress and a three fold discount for the entire venue! Perhaps the order has just arrived, and we need this effect.

Doing well in foreign trade email marketing is an efficient way to develop foreign trade customers. Huacheng Chuangzhi Foreign Trade Development Software can use different keywords to collect different customer information, regardless of industry or country.