General

Customs data, as one of the most commonly used foreign trade methods, is undoubtedly familiar to foreign traders. So how to efficiently utilize customs data to find customers?

1. The role of customs data

Determine data requirements:

It is important to clarify your data requirements before starting to utilize customs data. Identify specific markets, product categories, countries/regions, and other relevant factors that you are interested in. This helps guide you in finding and extracting relevant information from customs data.

Data collection and access:

Obtain reliable customs data sources through partners, third-party data suppliers, or professional institutions. These data may include export and import lists, transportation documents, customs reports, etc. Ensure the accuracy and completeness of data to effectively analyze customer and peer information.

Customer analysis:

By utilizing customs data, it is possible to gain a deeper understanding of the import and export activities of target customers. By identifying customer product preferences, market share, trading partners, and other information, a customer profile can be formed. Pay attention to customers' import sources, tariff payment status, main imported products and quantities, and other indicators to understand their business scale and activity trends.

Peer analysis:

Customs data can also help you understand the import and export situation of competitors. By comparing the types, quantities, destination countries/regions, market share, and other information of imported products from peers, it is possible to identify the strengths and weaknesses of competitors. This helps to formulate corresponding Porter's generic strategies and find market gaps and opportunities.

Continuous monitoring and updating:

The market environment and customer needs are constantly changing, so continuous monitoring and updating of customs data is crucial. Regularly collect and analyze the latest customs data, timely detect market dynamics and changes in competitive situation, in order to adjust and optimize your business strategy in a timely manner.

In summary, using customs data to understand customer and peer data is an important part of developing foreign customers. Through data collection, customer analysis, peer analysis and data processing, you can obtain detailed information about customers, understand Market trend and competitors, so as to better develop marketing policies.

2. Using customs data to find customers

Utilizing customs data to develop customers is an effective market development and customer development strategy. Customs data can provide detailed information about imported and exported goods, including product type, quantity, value, and trading partners.

Obtaining Customs Data: Collaborate with relevant customs agencies or use the services of commercial customs data providers to obtain the required import and export data. These data are usually provided in electronic format and can be filtered and organized according to your needs.

Analyze data: analyze customs data to identify potential customer groups and Market trend. You can filter and sort the data based on different indicators and standards, such as product type, trading partners, transaction volume, etc., to identify potential customers and markets.

Determine target market: Based on the results of data analysis, determine the target market you want to develop. This may be a specific industry, geographical region, or type of customer. Ensure that your target market has commercial potential and development opportunities.

Develop marketing strategies: Based on the characteristics and needs of the target market, develop corresponding marketing strategies. This can include personalized promotional activities, market positioning, product pricing, and promotional activities. Ensure that your marketing strategy matches the needs of the target market.

Contact potential customers: Use the customs data and marketing strategies you have already obtained to connect with potential customers. This can be done through phone calls, emails, exhibitions, or business meetings. Provide attractive sales proposals to attract potential customers' interest and establish business relationships.

Follow up and establish relationships: Follow up with potential customers and actively establish business relationships. Provide good customer service, answer their questions, meet their needs, and establish long-term cooperative relationships with them.

Maintain customer relationships: Maintain contact with existing customers and maintain good customer relationships. Provide regular updates and new product information, look for Cross-selling and upgrade opportunities, and try to meet customer expectations and needs.