General

Foreign trade personnel use customs data to develop customers. They usually search by product directly, find contact information, and send emails directly. This method is not professional and has poor effectiveness. Additionally, customs data is not recommended to be used separately, as it is very difficult to use as a customer development tool. You must use it in conjunction with other tools to achieve results. So how to use customs data correctly to develop customers?

1. Direct Query

When using direct queries, some search criteria should be used to filter out relatively more accurate data, which can accurately identify the target customers and focus the main energy on the target customers, achieving twice the result with half the effort.

2. Peer search

By inputting the names of peer companies into customs data, one can track and analyze the export situation of peers, grasp the basic information, procurement patterns, and demand changes of their buyers, and recommend their products to them at the appropriate time.

3. Reverse Query

The degree of openness of customs data varies among countries around the world, and there is no uniformity. Therefore, countries that query unopened customs data can use the anti investigation method. For example, if you want to develop customers in Germany and France, and know that these customers often import from the United States, Vietnam, and Russia, you can use the export data of the United States, Vietnam, and Russia to reverse query the purchase companies in EU countries, which are also potential high-quality customers.

4. Analogy query

If the customer has no intention of changing suppliers for the time being, or if your advantages are not obvious compared to previous suppliers, then development may not be as easy. At this point, we may wish to carefully study the company nature of the purchaser in customs data, in order to understand the distribution mode and channels of our products overseas. In fact, our products can not only target regular buyers, but also promote to some foreign retail stores and distributors, and develop overseas customers in multiple levels and aspects. In summary, it is the correct method to develop customers using customs data. I hope it will be helpful to you.