General

For foreign trade digital marketing, official websites and independent websites are the foundation, while platforms are important channels for endorsement, authority, weighting, and customer acquisition; Overseas social media marketing is an important way for independent overseas websites to attract and promote, and is one of the main marketing methods.

More than 60% of foreign trade enterprises engage in overseas social media marketing due to:

1. Expand brand awareness and enhance product premium capabilities (by adding network links to personal resumes, profiles, and post bars, traffic will be directly directed to official websites and independent websites to expand brand awareness, subconsciously conveying brand concepts and values to customers, attracting more potential target users' attention, and cultivating excellent fans of the company's enterprise.)

2. There is also a huge amount of traffic exposure, harvesting a large user base (overseas social media traffic is huge, covering user groups of all ages and classes at the same time.)

3. Viral phenomenon, social media marketing can achieve high-speed promotion (good marketing content will be quickly forwarded in large quantities, and chain exponential transmission can achieve the effect of spontaneous virus transmission and high-speed promotion.)

4. Unique interactivity to better maintain customer stickiness

5. Understanding competitors and collecting customer feedback (including their advertising and content formats, direct market feedback, and even inspiration for new product development) can effectively respond to competitors' activities, establish better advertising systems, attract more potential customers, and ensure that marketing has cutting-edge competitiveness in the industry

6. Carry out private domain traffic construction and digital enterprise accumulation (similar to the domestic official account and post bar, Facebook's group function, LinkedIn's enterprise consultation, etc. can guide users into the private domain traffic pool, increase the loyalty and viscosity of both sides. Accumulate the original accumulation of databases for enterprises' digital marketing and production, increase the weight of enterprises on the network, and enhance the competitiveness of the digital market.)

7. High cost-effectiveness, cost-effective, and low threshold

The cost-effectiveness of overseas social media marketing is the highest, with high barriers for Google advertising and third-party platform bidding, as well as higher operational technical requirements. Establishing an account matrix on social media will not incur high costs.

Before doing social media marketing, it is necessary to have a detailed plan and implementation plan, and social media marketing is a long-term marketing method that pays off.