General

What was your first reaction when you saw such headlines as "Using customs data this way makes your customers receive orders with soft hands" and "Teaching you how to use customs data to find potential customers"? Snicking or being like a treasure? Your attitude hides your understanding of 'customs data'. Today we will systematically investigate why using customs data to develop customers is a "pseudo proposition".

A netizen who specializes in mechanical products complained that he had sent development letters to many customers found on customs data, but the results were not satisfactory, leading him to now feel that customs data is unreliable and is no longer in use. Another netizen who specializes in food packaging said that they often receive phone calls to promote customs data, but they have heard from colleagues that developing customers is not effective, so they have never used it. Here, we have compiled the "four major crimes" of unreliable customer acquisition in customs data for everyone:

1. Customs data does not cover the world

Currently, customs data can cover over 30 countries worldwide, mostly in the Americas, with a total of over 200 countries and regions worldwide. If your target market is not in these countries where customs data is publicly available, even having customs data is useless. Moreover, even in countries where customs data is open, many purchaser list information has been treated as confidential, and their transaction information may not be found.

2. Inaccurate source of customs data

Foreign trade personnel who have been exposed to customs data know that the importers in customs transaction information are not all purchasers, but freight forwarding companies or shipping companies. Even if there is purchaser information, if you want to find KP, there is basically no such information. And the original customs data does not have contact information. Many companies selling customs data have contact information, which are collected on the internet using other auxiliary tools. Some of these contact information is usable, while others have expired.

3. Customs data has little effect on customer acquisition

Many foreign trade enterprises have attempted to actively develop customers using customs data. After purchasing customs data, they still need to spend a lot of time collecting customer contact information and background information. As a result, many development letters have been sent, but few responses have been received. In addition, the essence of using customs data to obtain customers is email marketing. Your email may fail to be sent, and even if the customer receives it, there is no guarantee that it will be opened. Once opened, there may not be a response. This method not only has a long cycle, but also a low conversion rate.

Recently, there was a veteran foreign trade driver in the industry who deeply analyzed the shortcomings of customs data from the data itself and received unanimous recognition from fans. Now, his core viewpoint is shared with everyone.

Firstly, there are various product descriptions and HS codes available

Product analysis reports first search using product KeyWords and then statistically analyze the search results. However, the product descriptions in customs data are diverse, and there may be different English descriptions for the same product. We cannot search for all data of a certain product based on product KeyWords. Secondly, the amount data is not the actual transaction amount

Customs data will have an amount, but this amount is not the actual transaction price, but the amount declared by the customer at the entrance. In fact, many buyers make low declarations to avoid taxes, resulting in lower amounts on customs data than the actual transaction amount. The amount column is not available in the US customs data, and some customs data companies' amounts are based on estimates, with significant discrepancies.

Thirdly, the number units are not uniform

In reality, there is no unified unit of quantity for overseas customs data. For example, in the US import customs data, the number is the number of packages, rather than the actual number. If 10 LED lights are packed in one box and 50 LED lights are packed in one box, the data shows 1CTN. The reference significance of calculating the effect based on the number of pieces is not significant.

Customs data makes market information more transparent, but you need to be clear that customs data is used to analyze the market, not to develop customers. Currently, we are still using customs data and group development letters to obtain customers, which is like "blind people groping for elephants". So, the best way to attract customers is not to proactively find them yourself, but to let them proactively find you.

Some foreign trade partners may say, 'We also use the internet for online development!'!

But these so-called online network development often only refer to manual search! There is no need for analysis. This development method is blind and inefficient, and the information in search engines is very large and disorderly. Many times, potential users' emails left on the network are public. Huacheng Chuangzhi has noticed the current difficulties of many foreign trade enterprises and hopes to use its software advantages to lead foreign trade personnel out of these difficulties.

Huacheng Chuangzhi can search for customer information based on different countries, industries, and products. We provide a massive first-hand customer base of 187 countries and regions for development, 508 mainstream search engines, and 25 universal search engines. All information is taken from the customer's website, updated in real-time, true and accurate.

The Huacheng Creative Intelligence System actively obtains customers by utilizing customer search function and continuously updating global search engines to quickly search for a large amount of potential target customer information overseas. Through AI artificial intelligence recommendation and matching with buyers, it further expands the scope of customer acquisition. It has changed the previous state of blind searching on the internet, greatly saving manpower and time.

The charm of the internet lies in this. All resources are online, and as long as the development method is appropriate, you can have countless customer resources. As we all know, the internet is a vast ocean of resources. Compared to fishing with fishing rods, why not use the big net of a big ship to make proactive customers achieve twice the result with half the effort?