General

A down vest that can achieve independent temperature control by plugging in the power bank sells for about 200 yuan in China. Driven by cross-border e-commerce, this Down jacket once became an overseas best seller, selling for up to $200.

Zhuang Xiaoqing, the head of Fujian Yibicheng Clothing Technology Co., Ltd., which produces this clothing, told reporters that cross-border e-commerce not only helps enterprises expand their international trade market space, but also greatly increases their profits and promotes the strengthening of global brand capacity construction.

In the past, we sold according to the traditional model of receiving overseas orders, with a profit margin of 7% to 8%. However, if we received orders through cross-border platforms, the profit margin could reach 20% to 30%. If it were a B2C model where overseas individual customers placed orders directly, the profit margin could even reach 100%, "said Zhuang Xiaoqing.

Despite facing many uncertainties in foreign demand this year, Zhuang Xiaoqing did not feel too much pressure. Our international trade orders for this year were already planned last year. Currently, traditional orders for enterprises only account for one tenth, and the rest are received through cross-border e-commerce platforms such as Amazon and Alibaba

He told reporters that due to the increasing popularity of self created brands by enterprises among overseas individual customers, enterprises no longer rely on the traditional foreign trade model of overseas merchants placing orders in the past. B2C sales are increasing and are expected to grow by 1.5 to 2 times next year. Enterprises have greater autonomy in bargaining, and compared to traditional order models, their annual export value has increased by four to five times.

Promote the development of international trade, empower cross-border e-commerce, and transform foreign trade enterprises in Fujian! The sudden outbreak of the epidemic has had an impact on the traditional large-scale order foreign trade model, and the driving force for turning danger into opportunity comes from the local government's support and encouragement for new cross-border e-commerce trade formats.

We invest 4 million yuan annually to introduce third-party professional teams in the form of government procurement services, providing professional services such as incubation, product selection, logistics, payment collection, talent recruitment, trademark registration, and brand shipping, helping cross-border e-commerce sellers receive precise support in the initial stage of development, "said Su Jinfa, Director of the Shishi City Bureau of Commerce in Fujian Province.

Entering the Cross border E-commerce Public Service Center in Shishi City, Fujian Province, various exhibition boards, posters, and brochures related to cross-border e-commerce are overwhelming.

Here, we not only teach enterprises to apply for free store opening on mainstream cross-border e-commerce platforms, but also provide nanny style companionship to help enterprises operate stores, register overseas trademarks, provide overseas warehouse services, and hold incubation training courses, public welfare training, salon sharing meetings, etc. to help cultivate cross-border e-commerce talents, "said Fang Xiang, project leader of the Cross border E-commerce Public Service Center in Shishi City.

At present, the Cross border E-commerce Public Service Center in Shishi City has helped local enterprises apply to open 115 stores on various cross-border e-commerce platforms, held 8 Amazon and TikTok basic incubation training classes, and incubated more than 310 students. The fastest growing enterprise in the incubation class has achieved monthly sales of 127000 US dollars in three months.

The development of cross-border e-commerce also relies on international "circle of friends". Shishi fully leverages the advantages of overseas Chinese investment and intelligence. Through the cross-border e-commerce park represented by the China Thailand Cross border E-commerce Industrial Park, it has established overseas liaison offices in 23 countries such as Thailand, Malaysia, and Singapore, and has established 11 overseas warehouses in 5 countries such as the Philippines, Thailand, and Indonesia, continuously expanding overseas markets.

We fully leverage the combined advantages of 'market procurement trade+cross-border e-commerce+comprehensive foreign trade services+bonded logistics zones+port economy', innovate cross-border e-commerce formats, achieve functional complementarity in different regions, provide new international business service support for the structural adjustment, transformation and upgrading of Shishi industrial cluster, and promote the integrated development of traditional enterprises and cross-border e-commerce, "said Su Jinfa.

Cross border e-commerce not only empowers enterprises to develop, but also has become a major highlight of China's foreign trade in recent years.

The latest data shows that the import and export scale of cross-border e-commerce in China has exceeded 2 trillion yuan, with over 100000 cross-border e-commerce entities, over 200000 independent stations, and about 690 cross-border e-commerce industrial parks in the comprehensive trial zone. The proportion of international trade import and export scale of cross-border e-commerce goods in foreign trade has increased from less than 1% five years ago to about 5% currently.

China's cross-border e-commerce has a fast development speed, great market potential, and strong driving force. It can match supply and demand with low cost and high efficiency, providing personalized and high-quality services for more enterprises and end consumers. "Wang Shouwen, the international trade negotiation representative and deputy minister of the Ministry of Commerce, said at a recent on-site meeting of the cross-border e-commerce comprehensive pilot zone. (Transferred from: Xinhua Network)