General

Customs data is also called trade Big data. I won't explain too much about what customs data is, as we foreign traders are very clear about it. However, many foreign trade newcomers' understanding of customs data is still limited to finding the contact information of target customers. If you only use customs data, then you have not fully utilized the maximum benefits of customs data.

Let's take a look at the benefits of customs data with Xiao Zhijun!

Target Market Analysis

The customs data is synchronized with the customs bill of lading information, so the customer information on it is very detailed and authentic. For some foreign trade companies with insufficient business or new products, many foreign trade enterprise managers want to know which countries their products are popular in and which target markets they can focus on developing.

So this can be supported by customs data, which can intuitively provide the purchase quantity, transaction frequency, and import and export quantity of the products you want to know in different countries. Through this data, you can understand the market you want to develop.

2. Insight into Industry Changes

Another function of customs data is to monitor changes in suppliers in the target country or region. For example, there are supplier changes in data from Huacheng Chuangzhi Customs. By observing the increase and decrease of target customer suppliers, we can understand the needs of the market and industry, as well as whether we have opportunities to enter, and adjust our marketing strategies in a timely manner.

3 Understanding Competitors

As the saying goes, knowing oneself, knowing the enemy, and winning every battle, we not only need to understand the information of our target customers, but also the situation of our competitors. In the past, many foreign traders used to disguise themselves as buyers to obtain information from their competitors, but now experienced foreign traders can distinguish it. So, to understand the information of our competitors, we can also obtain it through customs data. We can understand the current situation of our competitors through the shipment volume and supplier information of customs data, which can reverse the position and advantages of our company in the current situation.

4 Monitoring target customers

In addition to understanding the overall environment, the most direct aspect of customs data is to monitor target customers. You can use trend analysis of customs data to understand the procurement patterns of target customers. For example, for a customer of imported small goods, they usually purchase in which season and in what quantity, which can assist us in targeted development.

5 Positioning Blue Ocean Customers

Countries like Europe and America have already been overdeveloped by everyone. With such a fierce competition, can we change our thinking? For example, Huacheng Chuangzhi's foreign trade system has added 10 countries (mainly African countries) as sources of global trade data: Bangladesh, Liberia, Moldova, Namibia, Botswana, C ô te d'Ivoire, Nigeria, Lesotho Congo (DRC), Türkiye, and the Commonwealth of Independent States. These markets are also very large.

6. Consolidate existing customers

As mentioned earlier, in our Huacheng Creative Intelligence system, there is data on the addition and reduction of suppliers. Therefore, we can further consolidate our relationship with our cooperating customers by understanding the current market procurement situation and competitors' situation by understanding the addition and reduction of suppliers to our current cooperating customers. Secondly, it can also penetrate upstream and downstream customer information, understand which competitors' purchasers are available, and whether development can be carried out.

In the information age, data is very important. We need to learn to read and use data, and have a data mindset. I hope foreign traders can make good use of customs data and issue more invoices!