General

Among the tools used by foreign traders to develop customers, there must be customs data that is well-known to everyone. We all know that from customs data, accurate information such as export records of peers and procurement records of target customers can be obtained, which has good reference value for our foreign trade business.

So, what can customs data be used to develop customers?

If you only use it to find target customers, then you are already out, and the value of customs data goes far beyond that.

Today, let's summarize with you the usefulness of the familiar customs data.

01. Customs data can be used to analyze target markets

If your company has a new product that has just been launched or its existing business volume is not saturated, and is preparing to explore new markets, then you must want to know which country has greater demand and business opportunities.

Through customs data, it is possible to intuitively understand the number of purchasers, transaction times, and import quantities of each country, thereby mastering the market demand and trend of that country, and providing key information and valuable reference for foreign trade enterprises' market decision-making.

02. Customs data can help us understand industry changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join the industry and market, it indicates that the industry and market may have high profits and demand, thereby continuously attracting new participants.

But for enterprises, it also means that market competition is becoming increasingly fierce. It is important to adjust market strategies in a timely manner to put oneself in a favorable position in the competition.

03. Customs data can help us lock in competitors

By continuously analyzing the shipper's name in the customs bill of lading, foreign trade enterprises can accurately understand which peers in their industry there are and what their supply volume is.

Combined with Baidu search mining, it is possible to further analyze the types, operating conditions, and production scales of these competitors, so as to better understand their position and advantages in the industry and facilitate targeted market strategies for enterprises.

04. Using customs data to monitor peers' customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through customs data, and grasp the procurement laws of their purchasers.

For example, how often to make purchases, how many times a year, and how much to purchase each time, in order to recommend suitable products to buyers at the appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

05. Customs data can help us locate blue ocean customers

Although the purchasers in the customs data are all precise target customers, the competition is too fierce because your peers are also waiting here to pry orders.

Faced with the situation of more monks and less porridge, foreign traders may wish to change their thinking and study the nature of purchasers who buy their own products, so as to understand the overseas distribution mode and distribution channels of our products.

Then, taking this as the direction, we will combine multiple channels such as search engines, social media, customer profiles, maps, brands, and yellow pages to find more blue ocean customers that have yet to be fully explored by our peers, and easily achieve accurate customer resource fission.

06. Customs data can help us better understand our customers

Your overseas customers may have other suppliers besides cooperating with you.

By using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers, and understand their supply sources and situations beyond their own enterprises.

By comparing and analyzing with these competitors, one can understand their own strengths and weaknesses, thereby finding breakthroughs, further consolidating cooperative relationships, and expanding order share.

07. Utilizing customs data can help revitalize old customers

If you have an old customer who has worked with you multiple times and has been hacked by your peers, you can find new suppliers and transaction records through customs data.

This information can help you objectively analyze the reasons for customer transfer, identify problems in your own product, price, communication, delivery time, and other aspects, and make targeted improvements and adjustments, in order to regain customer recognition, renew orders, and cooperate.

08. Using customs data to monitor target customers

In addition to understanding the overall environment, the most direct aspect of customs data is to monitor target customers. You can use trend analysis of customs data to understand the procurement patterns of target customers. For example, for a customer of imported small goods, they usually purchase in which season and in what quantity, which can assist us in targeted development.

Are you familiar with the usage of the above 8 customs data? Unexpectedly, the value of customs data goes far beyond developing customers. Foreign trade companies need to flexibly operate customs data!