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How to use customs data

2023-06-25

China's customs data is divided into China's import and export statistics and customs data. China Import and Export Customs data is the transaction record data of domestic importers and exporters under an 8-digit HS code, including the name of domestic import and export enterprises, import and export time, price, weight, quantity, and target country. It is not only an essential tool for foreign trade customer development, but also a data support in trade. Therefore, customs data plays a positive role in assisting.

What is customs data

Customs data refers to the most authentic transaction record between the seller and the buyer in each country, including the name of the commodity, detailed description of the commodity, brand, variety, quantity, amount, unit price, Unit of measurement, port, customs clearance date, mode of transportation, mode of trade, payment method, etc. However, the information released by different countries is also different.

The Origin of Customs Data

Customs data was first generated in the United States in the 1970s. A company called "Piers" accurately summarized, recorded, and analyzed the import and export bill of lading data in foreign trade transactions.

Later on, Piers sold the data information to the shipping company and gradually discovered the value of customs data. Over time, customs data has been applied to fields such as international trade, financial loans, and international logistics. Through the application of customs data, the efficiency of international trade and the accuracy of international investment have greatly improved. Later, the application of data in the field of foreign trade has become a tradition.

With the development of Piers' business scale, they set up a branch office in Hong Kong, China. At the same time, customs data began to be introduced into Chinese Mainland in 2001. In recent years, with the development of China's foreign trade e-commerce, the development of customs data in China has gradually expanded. Many foreign trade e-commerce professionals not only use B2B e-commerce platforms combined with customs data to improve order transaction rates, but also use customs data to determine the true value of customers.

After years of market competition, there are more than 200 industries engaged in customs data in Chinese Mainland, all of which have good reputation.

Nowadays, the demand for highly refined and precise matching of customs data in the cross-border B2B era is also increasing.

Application of Customs Data

Analyze buyers using customs data. Analyze their procurement volume, procurement cycle, and product specifications to see if they match their supply capacity. Focusing on developing relatively matched buyers can save time and improve success rates.

Reasonably utilize customs data. Don't just use the contact information you have found. First, filter out the freight forwarder and then check if the email is available and reachable. Avoid the possibility that some email addresses may have been logged out, resulting in useless work.

Combine customs data with Google Search and foreign social platforms. By searching for the company names of the selected buyers that match well on Google, Facebook, and LinkedIn, more contact information and enterprise related information can be found, which helps to improve the success rate of development letters.

Utilize customs data to monitor peer dynamics. The export data of competitors in the same industry can be seen in customs data, and they can be monitored. Every year, there are closed foreign trade enterprises or factories that can seize the opportunity to enter and receive their customers, with a high success rate. Alternatively, you can try intercepting some existing competitors' customers. Before mining peers' customers, you need to conduct data analysis and evaluate customer loyalty before taking action.

Utilize customs data to monitor existing customers. Customs data can reveal how many goods old customers have purchased from others, what the purchase price is, specifications, packaging, and so on. These data can help companies find breakthroughs and encourage customers to proactively add orders.

Utilize customs data to develop new markets. You can query and compare which country has a relatively large import volume of company products, and start from scratch in the new market. Customs data can quickly help enterprises find buyers in new markets.

Finally, attention needs to be paid to analyzing the specific differences between different countries.

The management methods for customs clearance of goods in different countries are definitely different. In order to effectively grasp the differences reflected or inherent in customs data of different countries, we should summarize and analyze the data displayed on customs websites of different countries and the specific items in the content of customs data, in order to identify the differences.

It is worth noting that we only need to summarize a few countries that are frequently active in international trade transactions, otherwise the workload would be too large.


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