General

A complete collection of customer development methods for novice foreign trade! Foreign trade is one of the three carriages driving economic development. Although the current Energy crisis, global inflation and other environmental complexities continue, the development trend of China's foreign trade has not changed, and the foreign trade situation is expected to grow next year. After the easing of the epidemic, various policies have thrown olive branches at the development of foreign trade, and the government led "order defense war" has also achieved good results. Many foreign trade novices have also joined this industry. As a foreign trade novice, how to handle foreign trade development customers? Today, let's take a look together.

01 Exhibition

Exhibitions are a more traditional channel for foreign trade development customers. The earliest exhibition was the Canton Fair, and since then, every industry has held regular exhibitions.

Generally speaking, every industry will have well-known exhibitions. Many well-known exhibitions have relevant homepage, where important information such as exhibitors' contact information, product types, and exhibitor company websites can be found. Exhibitors from various enterprises attract overseas customers to place orders by showcasing their designs and new products.

Participating in domestic and international exhibitions is the most direct and effective way to develop customers for foreign trade. Therefore, it is important to fully leverage one's advantages during exhibitions. Through face-to-face communication, customers can better understand the company and products, and try to attract as many potential customers as possible. Exhibitions can quickly establish trust between buyers and sellers, and are an indispensable way of foreign trade.

However, although the exhibition is seeking the most suitable cooperation partner among three different vendors; Seeking customers and business opportunities directly; Instead of seeking overseas customers and the middle link of the market, it has Absolute advantage in terms of high timeliness. However, there are also shortcomings. For example, the cost is expensive; The program is complex; Intense price competition; New products are affected, etc. Therefore, there is no consensus on what to say about the exhibition.

02 Customs Data

Customs data refers to various import and export statistical data generated by the customs in fulfilling their import and export trade statistics functions. It refers to the most authentic customs transaction records of buyers and sellers in various countries, and many people also refer to them as customs bills of lading.

Customs data is a compulsory course for newcomers to foreign trade and is also easy to learn. All the customs data found are current target customers with real needs, and continuous follow-up on potential customers can easily be converted into their own customers.

How to query customs data?

1. After inputting product keywords into customs data, the purchaser's statistical data is directly presented.

2. The most detailed list of buyers, analyzing data from the entire database, and presenting it directly

3. View buyer's detailed import records: product description, purchase date, quantity, weight, amount, and other information

4. Check the customer distribution of peers and understand their main markets

5. The customs data itself does not have a contact information. When we want to develop a certain customer, we can use the mining email plugin to mine the buyer's LinkedIn position and email, instead of manually querying the contact email throughout the network.

03 Google Maps

Google Maps is commonly used for navigation, but some people use it to develop customers.

Google Maps is a Web mapping provided by Google, including local detailed satellite photos.

Provide vector maps containing Global city 'administrative areas, transportation and commercial information, and used to display terrain and Contour line topographic views.

It means that the company name, address, phone number, official website, and internal and external physical conditions of the company can all be searched on the map.

In addition, Google Maps can also search for some small businesses without an official website that they want to export to. Maps can be very helpful.

04B2B Platform

Registering business and product information on B2B websites can help us increase the exposure of our company's products. The buyers of B2B platforms are mostly corporate buyers, usually making bulk purchases or having customization needs.

05 Yellow Pages

Before the widespread use of the internet, the most utilized customer tool was Yellow Pages.

The emergence of the Yellow Pages has a history of over 100 years. It is a telephone directory compiled based on the category of enterprises and product industry classification. Almost every country has such yellow pages, which are used to register enterprise information from various regions and industries.

However, there is generally no company's email information on the yellow page. You can search for the information found on the yellow page on Google, or use black space to conduct detailed background checks.

06 Social media

Nowadays, it is the era of Foreign Trade 4.0, and the popularity of social media marketing in gaining customers has reached its peak. Major social media platforms carry traffic entrances, and many foreign social media platforms can achieve foreign trade and customer acquisition.

Facebook, WhatsApp, LinkedIn, Twitter, Instagram, and TikTok from Chinese companies can all help us develop new customers.

The total number of monthly active users of these overseas social media giants has exceeded ten billion, and overseas social media is facing the world. As a foreign trade developer, we cannot miss it.