General

When it comes to customs data, foreign traders should not be unfamiliar. It refers to the bill of lading or Customs declaration data of foreign countries, which can accurately display the export records of peers and the purchase records of target customers, and is one of the necessary tools for foreign traders in their daily work.

However, do you really understand the role of customs data? If you only use it to find target customers, then you are already out, and the value of customs data goes far beyond that.

Next, let's talk about the unknown uses of customs data that we are familiar with.

01. Analyze the target market

If your company has a new product that has just been launched or its existing business volume is not saturated, and is preparing to explore new markets, then you must want to know which country has greater demand and business opportunities.

Through customs data, it is possible to intuitively understand the number of purchasers, transaction times, and import quantities of each country, thereby mastering the market demand and trend of that country, and providing key information and valuable reference for foreign trade enterprises' market decision-making.

02. Insight into Industry Changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join the industry and market, it indicates that the industry and market may have high profits and demand, thereby continuously attracting new participants.

But for enterprises, it also means that market competition is becoming increasingly fierce. It is important to adjust market strategies in a timely manner to put oneself in a favorable position in the competition.

03. Lock in competitors

By continuously analyzing the shipper's name in the customs bill of lading, foreign trade enterprises can accurately understand which peers in their industry there are and what their supply volume is.

Combined with Baidu search mining, it is possible to further analyze the types, operating conditions, and production scales of these competitors, so as to better understand their position and advantages in the industry and facilitate targeted market strategies for enterprises.

04. Monitoring peer customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through customs data, and grasp the procurement laws of their purchasers.

For example, how often to make purchases, how many times a year, and how much to purchase each time, in order to recommend suitable products to buyers at the appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

05. Consolidate existing customers

In addition to cooperating with you, the customer may also have other suppliers.

By using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers, and understand their supply sources and situations beyond their own enterprises.

By comparing and analyzing with these competitors, one can understand their own strengths and weaknesses, thereby finding breakthroughs, further consolidating cooperative relationships, and expanding order share.

06. Revitalizing old customers

If you have an old customer who has worked with you multiple times and has been hacked by your peers, you can find new suppliers and transaction records through customs data.

This information can help you objectively analyze the reasons for customer transfer, identify problems in your own product, price, communication, delivery time, and other aspects, and make targeted improvements and adjustments, in order to regain customer recognition, renew orders, and cooperate.

Unexpectedly, there are so many functions for customs data! Are you already eager to try foreign trade?

However, to maximize the value of customs data, the key is to choose the right data, otherwise it will be a waste of effort.

At present, there are various service providers providing customs data in the market, and in order to avoid being deceived, foreign traders must know how to distinguish when choosing.

Below are a few tips to share with everyone, so that you can develop a pair of "eye-catching golden eyes", conduct inspections through multiple channels, levels, and aspects, and truly choose reliable customs data for your own use.

Does 01 have an independently developed online query system

If a company only provides customs data in Excel file format, it is likely that the company does not have reliable data sources or professional technical capabilities. Such customs data not only has incomplete information, but also has little guarantee of update speed.

02 Is the data update time timely

Shopping malls are like battlefields, and customs data is important intelligence on the foreign trade battlefield. Only by mastering first-hand information can foreign trade enterprises seize more opportunities in shopping malls.

Professional customs data companies attach great importance to the timeliness of data. For example, the Big data of Huacheng Customs will update the data of last month every month.

03 Is the customs data true and accurate

Authenticity, accuracy, and comprehensiveness are the core of data. In order to verify the accuracy of customs data, enterprises can use customers they have collaborated with or are familiar with to have them conduct online query demonstrations to see if the transaction information they search for matches the actual situation.

Can you directly find the contact information of key personnel

Customs data can directly target customers, but if you want to quickly negotiate cooperation with them, the key is to have the contact information of key personnel.

Due to policy reasons, we know that customs data itself does not include contact information. Even if some can see it, it's definitely not the key person, it's likely just a freight forwarder.

So, when choosing customs data, it also depends on whether we can deeply explore the contact information of key personnel in the enterprise. Otherwise, no matter how many precise customers you have, you won't be able to get started.