General

Many people use customs data to directly search for customers by product, find contact information, and send emails directly. However, many development letters have been sent out, but few replies have been received. If you use customs data to develop customers in this way, it can only indicate luck. If you cannot develop, it is normal. Don't complain. You should find your own reason. Since you have spent money, you must use the correct method to use it, Otherwise, it's really a waste of money.

1. Selection of buyers: There are many buyers in the customs data, but not every one is suitable for oneself. The one that suits oneself is the best. Firstly, we need to confirm whether the customer is a professional buyer. This step is very important, otherwise it will be a lot of useless work. By comparing the number of times a purchaser purchases products related to your business with the number of times all products are purchased, you can directly confirm the professionalism of your customers. Some customers have purchased your products, but only one of the hundreds or thousands of transactions they have purchased. These companies are mainly freight forwarders and traders, and can be directly screened out to avoid wasting time.

2. Analysis of purchasers: After preliminary screening and finding a professional buyer, it is necessary to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too large cannot accept it, while others who are too small do not want to do it. The appropriate one is the best; Judging customers' preferences for products based on which regions they have previously purchased from, including those who have been purchasing from Europe and those who have been purchasing from India, is helpful in understanding whether customers care about quality or price, which can also help with the transaction; By analyzing the customer's procurement time, we can determine the possible timing of their next procurement. Some customers make purchases in the second half of the year, while others make purchases every month. Different customers have different contact times, so finding the right time to contact will increase the probability of a customer's response.

3. Competitors in the same industry: For matching buyers who have already been analyzed, it is necessary to pay attention to their existing suppliers. It is best to do some homework on the products and prices of existing suppliers before contacting the buyers to identify their advantages. Otherwise, why should they give up their original suppliers and cooperate with you? The quality of the products should be matched, and the price of the products should not be compromised; Another point is to start looking for customers from competitors and find competitors in the market with comparable strength, especially those with higher prices and similar quality, or those with lower quality and similar prices than you. Because of their comparable strength, you can definitely do the same for customers that your peers can do, eliminating the previous screening process. Therefore, old salespeople will have an advantage and have a better understanding of the industry. At the same time, for buyers who have lost or added to their peers, they can also focus on attention.

4. Regarding contact information; The contact information included in the customs data includes the name and email address, which can be used directly. In addition, some customers fill in their own phone numbers, email addresses, etc., and the quantity is relatively small. If you encounter them, you can calculate them one by one, and you can also directly contact them. The rest are basically the contact information that the customs data company matches, of course, some have matches, some do not, and the prices may also vary.

5. Deep mining of contacts: Many people use data to copy their email and send it directly. However, if you don't find the right person, it's also difficult to have an effect. After finding the company name, as long as there is one on the official website, the next step is to find the relevant person in charge. Small companies usually directly find the owner, President, or CEO, while large companies need to find the functional head of the relevant department, buyer, Purchasing departments or some product engineers may have different personnel responsible for different customers. LinkedIn is a great channel for directly finding the names of relevant positions. Here, the decision-maker mining function in this tool can be used to directly match to LinkedIn. Names, positions, email addresses, and so on will be captured, and we will add LinkedIn friends to the customer for social marketing, Experience address: Mining contact information tool.

6. Learning to use various social media and instant messaging apps to communicate in parallel is important. If you receive a promotional email, you may not reply. However, if someone adds you on WeChat and greets you, the probability of our reply is much higher. There are WeChat in China and WhatsApp, Line, Viber, VK, Messenger, etc. in foreign countries. If there is a customer's phone number, Directly communicating online through chat tools, of course, making a phone call directly would also be more efficient.

7. Combining existing foreign trade development methods

A single development channel is no longer sufficient to meet the needs of Soho or a foreign trade company in developing customers. No matter what channel is used, if customers come to find them, data can also be used to check if there are any transaction records. If there are any, how is the previous procurement situation and price? After formulating a suitable quotation strategy, continue to communicate with customers to know oneself and the other! There has always been information asymmetry in international trade nowadays. Foreign customers know a lot about us, and we have too little knowledge about foreign buyers. Customs data can make market information more transparent! In addition, we can also quickly and accurately search for small language keywords through customs data, and then accurately find customers.

8. Lastly, professionalism and diligence are the cornerstone of sales performance, regardless of the channel used! Don't be afraid of customers' rejection, sales are already a game of zero deposit and withdrawal! If there is effort, there will definitely be gains! The professionalism of the product is also essential. If you are not professional, you cannot handle even the best customers!