General

The importance of customer management is self-evident. How to manage and retain customers is an important requirement for many small and medium-sized foreign trade enterprises, and it is also increasingly valued by companies. This is also why more and more foreign trade companies are starting to use foreign trade software.

1. Integrated customer follow-up process

There are clear steps for customer follow-up, from customer development to customer cooperation, then customer maintenance, and finally to customer redevelopment. The entire customer lifecycle requires detailed information entry and storage in foreign trade software. The purpose of doing so is to enable foreign trade enterprises to clarify customer information, know which stage the customer is in and what products they need, and facilitate customer follow-up. Therefore, the foreign trade software customer management system has clear information entry requirements and permissions for customers at different stages, to avoid information omissions caused by sales negligence.

2. Strengthen sales literacy

The management of literacy is the most important aspect. The so-called management of literacy is to improve the personal quality of employees, cultivate a good ethical work style, and progress together with the enterprise. In the foreign trade industry, sales often have high liquidity. If effective management is not carried out on sales literacy, it may lead to incomplete customer information due to different sales personnel having different habits and recording different key points of customer information, or it may lead to customer loss due to the departure of an excellent salesperson, It is even possible that customer resources may be lost due to malicious deletion of customer information during sales turnover. So foreign trade management software enters customer information into foreign trade software, avoiding customer loss caused by sales turnover, and helping enterprises firmly grasp customers.

3. Improve enterprise information flow

The ultimate goal of any management system is to improve the efficiency of information flow within the company, and the same applies to foreign trade software. The circulation and communication of customer data within employee permissions can avoid noise caused by information opacity, reduce communication costs for enterprises, improve employee work efficiency, and facilitate customer analysis to push different sales to suitable employees. The handover of employees is also a long-standing problem caused by high sales turnover in a foreign trade company.