General

After we received the customs import and export data, we began to urgently send a development letter. This not only has little effect, but the same quality of email content can also easily cause customer dissatisfaction.

Search and query the website content of customer enterprises, such as business scope, product pages, etc. Master the customer's business scope, products and categories, and see how many products are in operation on the website? You can see that the product page has products that your own company can produce, and has certain price and quality advantages. At this point, we can integrate the import and export data of the customs, query the recent purchases of key goods and various types of goods by the other party, and record the customer's purchase and sales frequency, number of suppliers, whether there is an intention to change suppliers frequently, and the frequency of changing suppliers within different time ranges.

By summarizing and analyzing customs import and export data, we can understand customers' main products, purchasing habits, and whether they have the intention to change suppliers. Before the new round of purchases, we will communicate through email and pricing to see if we can win customers.

Similarly, the goods page of the customer's website is queried through customs import and export data. If there are many and diverse products with weak correlation, it is likely that the customer plays the role of an intermediary in the supply chain. This type of customer is not very sensitive to the price of the product. They mainly purchase products from manufacturers and resell them to retailers and other downstream customers. They are concerned about price differences.

Why do we need to understand the role of customer enterprises in the supply chain? Because intermediaries and end customers are completely different in negotiation and communication, their concerns are also different. There are differences in position positioning and negotiation when communicating with customers through email. For example, if you negotiate with an intermediary, you can stand on the "front line" with the intermediary and cooperate to obtain long-term supply channels or large orders from customers. When talking to end customers, we must demonstrate product quality to ensure stable supply and appropriate pricing.

Which markets are the customers' products mainly sold to using customs import and export data? What are the main importing countries? Understand the sales market coverage area and service scope of the client company, estimate our export profit based on local consumption levels and habits, analyze the purchasing party's price acceptance ability, and may provide appropriate quotations in communication. Among them, the industries and fields involved in the product also require investigation and analysis.

Finally, summarize and organize the customer data obtained from customs import and export data, and produce a customer tracking report. The layout can be divided based on different product categories, enterprise information, customer sources, contact numbers, and other new projects, recording customer information content and order details. In addition, we must also keep contact and follow-up records, and indicate the time and content of each email with the customer.