Engaging in international trade exports, there are always many interested buyers, even precision buyers, but ultimately there are no transactions. There are many external reasons, such as price issues, stable cooperation with previous suppliers, reluctance to switch suppliers at the moment, missed sales season postponement plans, and so on.
To convert potential customers into international trade orders, it is still necessary to focus on foreign trade reminder techniques. Today, we will take a look at the three types of customers that foreign trade professionals often encounter during customer communication: interested customers, customers who are continuously following up, and customers who are completely uninterested. How should we properly urge orders.
First category, interested customers
For customers who are interested in placing an order, the most ideal reminder method is to provide as much quotation information as possible to customers, fully showcase their highlights, and make them remember you. They must have a clear purchase intention before contacting you at this stage, so we need to provide strong reasons for customers to have a purchase intention.
Second category, continuous follow-up customers
For customers who continue to follow up, the success rate of this type of customer is 50%. These customers usually compare their products with other companies and choose products with higher cost-effectiveness. In the face of ordinary goods (with little difference in quality, such as raw material products), there is not much difference in which supplier to find for product issues, mainly business issues. If you don't want to waste too much time and want to quickly facilitate a deal, it's best to step directly into the topic.
Third category, customers with unsatisfactory feedback
Customers with unsatisfactory feedback may not have much follow-up, and they may only be in the viewing (or even insensible) stage, so it is difficult to facilitate international trade orders without truly effective communication.
Customer development is a long-term process, and we advocate that foreign traders should not easily give up on a customer. Even if the customer clearly indicates that they are not interested in our product, they should not easily give up on follow-up. After all, time will change everything, and many customers will change their minds after a period of time.
Facing various overseas customers, how to seize every communication opportunity and quickly complete reminders? Here are 7 tips that may be helpful for you:
1. Seize the customer's psychology, think about their thoughts, and be anxious about their urgency. We need to know what the customer is thinking and what they are worried about? What other concerns do the customer have.
2. Solve problems for customers and help them do some things. Be serious and responsible to customers, do practical and good things for them, and make them feel sincere service. Solve what can be solved, and dilute what cannot be solved. The bottom line must not be compromised.
3. Conquer customers and promote the spirit of locust sucking and biting. This spirit is not only reflected in working hours, but also in leisure time. We must be patient, persistent, and persevering. We must use our persistence to move customers, make God cry and say, 'Oh, young man, I really admire you.'.
4. Hypothetical transaction method. First, let the customer participate in our membership service and help them take photos. Signing the order is a smooth process. Alternatively, before signing the form, fill out the form first. When the conversation is almost over, say: Let's go through the procedures, and many times we just let the order go naturally.
5. The mysterious and hazy method is to give customers a feeling of "holding the pipa and half covering their face". We should not tell our customers all the benefits and services of our products at once, but gradually "compromise" them to generate strong interest. We must assess the situation and be alert and intelligent. It is necessary to be elegant and eloquent, but also to stop abruptly just to the point.
6. Give customers some benefits, I mean promotion fees, but they can also be the last resort. We must grasp the customer's heart, how to say it, to whom? Who is the important person, how to give it? Allowing profits to customers to eat comfortably and with peace of mind.
7. Learning to give up, of course, is only temporary, taking retreat as progress. Don't waste too much time on some 'stubborn' people, take your time, just let the customers not forget us.
In short, there is no foreign trade that cannot be done well. As long as we persist in developing customers and continue to follow up with key potential customers, we believe that the next major international trade order will hit you. Come on!