General

To summarize foreign trade email marketing, it means sending marketing emails to potential customers abroad. However, this process is not simply sending emails. Without mastering some technical skills in foreign trade email marketing, sending emails to customers not only wastes a lot of one's time and energy, but also results in very poor results.

Many foreign trade people feel that sending emails to customers results in low conversion rates and limited marketing opportunities. If you also think so, the editor told you that this idea is completely wrong.

1、 To master foreign trade email marketing skills, the following 9 points need to be firmly remembered

1. Understand the purpose of your email marketing

Is it to promote and promote the brand image? Or to market one's own products or services? Or to maintain old customers and develop new ones? The different purposes directly determine the content planning and target audience selection in the later stages of the email.

2. Determine the email subject

The theme is the "resume" of the email, and if it is not attractive enough after being sent to the customer's email, it will be ignored by the target customer.

The writing of the topic should be attractive enough to summarize the content of the email and directly address the pain points of customer needs.

3. Email Content Design

The content design of marketing emails includes: email page design, target page design for email links, and consideration of customer experience in content layout.

4. To give marketing target customers a sense of harvest

High level foreign trade email marketing content should not simply showcase and promote anything, but allow customers to gain something from your email. In the target page linked to by email, it is also necessary to answer users' questions about the product or service, so that users can see the expected information.

5. Pay attention to the arrangement of pictures

The accompanying images in the email will attract more customers' attention. So the image is a very good built-in advertising space, which can display concise and easy to understand product or service selling points; Images can also be used as product display windows; It can also highlight promotional information and attract customers at first sight, rather than closing emails.

6. Add feedback and forwarding functions.

In foreign trade email marketing, you can add functions such as sharing, forwarding to friends, blog comments, replies, etc., so that subscribers can not only contact you, but also share your email with others. If your email content is attractive enough and has the urge to be shared, then it is important to use this email marketing technique.

7. The wording is approachable

Marketing content aims to reach foreign trade customers, with varying cognitive levels. In terms of wording, avoid using difficult sentences and words. Also, be careful not to be too official, as being too official can easily cause resentment.

8. Emphasis on the core content of the email at the beginning and end

At the end of your email, you need to inform the foreign trade customer again of the benefits and remind them to take action.

9. Send an email to a friend to test their feelings

After completing the first 8 steps of writing your email, you may feel that it is already quite good, but often it is a "game changer". You can send the email to your friends first and ask them to give you some suggestions to minimize the probability of email errors and optimize marketing effectiveness.

The above 9 tips must be remembered and implemented by everyone, and I believe they will be of great help to your foreign trade email marketing transformation.