General

The first step for a company to go overseas is to know who potential customers are and obtain their contact information. There are many ways to find customers for foreign trade, such as search engines, B2B platforms, overseas social media, and customs data from various countries. Among them, the information from customs data is of great value for foreign trade in finding customers.

Next, let's talk about the specific reference significance of customs data for foreign trade enterprises.

1、 Understand the specific role of customs data

1. Understand the import volume and transaction situation of foreign countries, and search for target markets. Analyze whether the demand for the main product in the local market is approaching saturation, and if the product is in short supply, the likelihood of the company successfully entering the local market is greater.

2. Master the procurement patterns of global buyers. Analyze the transaction records of the industry or similar products, obtain the transaction frequency, transaction time, and transaction quantity, identify the time period during which the classified products are purchased in large quantities, and prepare in advance for marketing.

3. Understand the local market demand for industries and similar products. Analyze the trading products of buyers in the target market, which products in the industry they prefer to purchase, and how these products differ from their own. Grasp the updates and iterations of the main products, so that the company's products can keep up with the pace of demand.

4. Retrieve lost customers and orders. Analyze the procurement sources and concerns of customers, identify the advantages of competitors and the shortcomings of their own products, delivery, and other aspects through comparison, and carry out targeted rectification to face customers with a new face and regain their recognition.

From the above four points, we can see the great role of customs data. In addition to helping foreign trade enterprises understand the current market demand for products and their distribution, it can also play a guiding role in upgrading and iterating their own products.

2、 Where can I find customs import and export data?

1. China Customs Official Website

At present, macro statistical data of the customs are regularly released for free on the official website of the Chinese Customs, the Customs Statistics Information Network. If more detailed and in-depth data services are needed, they can be consulted at the Customs Statistics Consulting Room, a specialized department of the General Administration of Customs that provides statistical consultation to the society.

2. China Ministry of Commerce - Country Data

On the website, trade newsletters are published monthly, displaying the total bilateral trade volume, such as total exports and total imports; Trade reports are released quarterly/annually, publishing detailed trade data and bilateral trade data for the country. Public data includes links to public data resources in various countries, such as the country's statistical bureau, central bank, Ministry of Commerce, customs, etc.

The disadvantage is that the update is slow and does not include detailed importers and exporters, only the macro total.

3. Huacheng Chuangzhi Customs Data

The data of Huacheng Customs comes from customs systems of various countries, covering 65 countries' customs data, 141 countries' internet data, and 130 million buyers, promoting customer development. With over 10 billion trade analysis data, we will comprehensively analyze the target market and fully depict the holographic image of foreign trade for you.

Foreign trade salespeople can directly obtain a large number of potential customer resources by using the customs data of the Huacheng Creative Intelligence Platform to find customers without understanding any search techniques. They only need to input product keywords/HS code/company name, greatly improving customer acquisition efficiency.

Finally, the editor would like to say that foreign trade customs data can help foreign trade enterprises accurately identify potential customers, analyze competitor export data, and guide our product iteration and upgrading. Explore peer customer resources, monitor peer exports, analyze peer exported products, specific supply content, supply cycle changes, and procurement chain. Foreign trade enterprises must attach importance to the channel of using customs data to find customers and improve the accuracy of potential foreign trade customers.