General

Overseas social media marketing is a necessary promotion method for enterprises to go overseas. The marketing process of overseas social media can establish a good brand image in the hearts of potential foreign customers.

1、 What is overseas social media marketing

Overseas social media marketing refers to the promotion behavior of foreign trade enterprises on foreign social media platforms, sharing their brand stories, publishing product or service related promotional information, and displaying official brand news to achieve brand promotion, customer lead acquisition, and order conversion.

2、 What are the mainstream social media platforms abroad

1. Facebook

Facebook is the largest social media platform in the United States. It is reported that approximately 71% of adult internet users in the United States use FB, accounting for 58% of the total adult population. Among them, 56% of users are over 65 years old, and the number of female users is significantly higher than that of male users.

2. LinkedIn

LinkedIn is a professional social networking website in the United States. LinkedIn has English, French, German, Italian, Portuguese, Spanish, Dutch language, Swedish language, Romania, Russia, Türkiye, Japan, Czech Republic, Poland, South Korea, Indonesia, Malaysia and other languages.

3. Twitter

Twitter is an online social networking and Weibo service website in the United States. It is understood that 23% of adult internet users in the United States use Twitter, accounting for approximately 19% of the total adult population, and it is particularly popular among adults under 50 who have received university education.

4. Pinterest

Pinterest is an image sharing social platform that showcases user uploaded photos in the form of a waterfall flow, which is highly popular among young female users.

5. Instagram

Instagram is a mobile application originally running on the iOS platform, providing online photo sharing, video sharing, and social networking services. In 2014, the number of Instagram users significantly increased, surpassing Twitter as the second largest social platform in the United States.

6. YouTube

YouTube is the world's largest video website, with its early headquarters located in San Bruno, California. Allow users to download, watch, and share videos or short videos at pizza restaurants and Japanese restaurants.

3、 How to do social media marketing and promotion? 20 steps

1. Develop a reasonable overseas social media marketing goal

2. Develop segmented indicators to achieve final promotion goals

3. Identify Your Audience Group

4. Understand the pain points and needs of overseas social media audiences

5. Identify suitable social media platforms

6. Analyze the social media used by competitors

7. Establish a realistic social media budget plan

8. Types of content planned to be shared

9. Set up your account correctly before creating and promoting content

10. Determine the best time to publish and set up a content calendar

11. Create appropriate content to share with your followers

12. Promote your social channels

13. Interacting with the audience

14. Build a community for your audience

15. Consider paid promotions to increase audience

16. Consider collaborating with influential individuals to expand the scope of influence

17. Consider collaborating with brand advocates

18. Consider using Chatbot as part of your social media marketing strategy

19. Launch cross channel advertising series

20. Track results and optimize

Based on the above introduction, everyone should have a clear understanding of how to do overseas social media marketing. Enterprises cannot ignore social media, and all enterprises need to develop social media marketing strategies.