General

Since the reform and opening up, China's home appliance industry has grown from nothing, from small to large, and is developing from large to strong and to high-quality development. Today, China's home appliance industry has grown into one of China's few internationally competitive industries, with excellent results in scale, quality and efficiency.

According to data from the China Household Electrical Appliances Association, in 2020, China's household electrical appliance industry will complete a revenue of 1481.1 billion yuan from its main business and a total profit of 115.7 billion yuan, an increase of 16.5% over 2015. The production scale of home appliances has been ranking first in the world for several years, and the output of major home appliances is mostly in the forefront of the world. In 2020, China’s output of air conditioners will reach 150 million units, the output of refrigerators will reach 81 million units, the output of washing machines will reach 68 million units, and the output of other home appliances. It is also quite large. In addition, my country's home appliance industry has also formed a complete industrial chain, and breakthroughs have been made in key component technologies.

As my country’s home appliance products accelerate the upgrading, the grade and quality of export products have also been continuously improved. China’s home appliance industry has become an industry with a certain degree of international competitiveness in the world. China’s home appliance exports account for 38% of global trade. Air conditioners, TVs, and microwave ovens account for 70% to 80% of global home appliances. Refrigerators, freezers, and washing machines account for 50% to 55% of global output. Household appliances account for 50% of global output, and refrigerator compressors account for 60% to 70% of global output.

In 2020, in the context of the global spread of the new crown pneumonia epidemic, the advantages of China's home appliance industry chain have been fully reflected. In 2020, the export value of China's home appliances was 83.7 billion U.S. dollars, a year-on-year increase of 18% and an increase of 48.1% over 2015.

China's home appliance industry has gradually realized the importance of industrial development quality. In recent years, China's home appliance industry has completed the transformation and upgrading from the extensive development model that pursued scale and speed in the past to an innovation-driven development model. According to data from the China Household Electrical Appliances Association, during the "Thirteenth Five-Year Plan" period, the profit margin of China's home appliance industry reached 7.8%, while the profit margin of China's home appliance industry was only 2.6% a decade ago.

China's home appliance industry is now full of giants, and a number of leading companies with a scale of 100 billion yuan or even more than 200 billion have emerged, such as Midea, Haier, and Gree. In the past ten years, the proportion of independent brands in the export products of the above brands has increased year by year. With the support of high-quality, new technology home appliances and overseas brand mergers and other measures, the overseas business revenue of the two brands of Haier and Midea has exceeded 40%. %, the international influence of Chinese home appliance brands is beginning to appear. China's home appliance industry has become a representative industry of "China's Intelligent Manufacturing" world-famous.

Based on the three-product strategy of "increasing variety, improving quality, and creating brand", Chinese home appliance companies have come from behind and occupy a dominant position in the market for high-end products such as refrigerators, washing machines, wall breakers, and sweeping robots. The quality of home appliances has been further improved, and the brand concentration of home appliances, the pass rate of market supervision and spot checks, product quality, user satisfaction, and reputation have been further improved.

During the "Thirteenth Five-Year Plan" period, Chinese home appliance companies have increased investment in informatization and automation, and the level of intelligent manufacturing has significantly improved. New models such as digital production management, quality management, supply chain management, equipment management, and remote operation and maintenance services are increasingly being used in the home appliance industry. Leading companies have established an industrial Internet platform, built multiple smart factories, and formed a user-centered mass customization production model, and smart manufacturing has reached the world's advanced level.

The replacement of seemingly ordinary household appliances not only reflects the vicissitudes of China's social and economic development, but is also a true portrayal of the people's pursuit of a better life. Under the background of consumption upgrading, people’s demand for home appliances has been upgraded from the “three major pieces” of televisions, washing machines, and refrigerators in the early stages of reform and opening up to electric water heaters, range hoods, rice cookers, and electric hair curlers in the 1990s. , Electric shavers, etc.; now, emerging categories such as smart home appliances, partition washing machines, sweeping robots, water purifiers, broken wall cooking machines, dishwashers, etc. have become the “new favorites” of the people and a microcosm of the people’s pursuit of quality life.