General

EU product safety regulations require that products with the CE mark need to have personnel in the EU as the product compliance contact (hereinafter referred to as "European Generation").

After July 16, 2021, it is an illegal act to sell CE-marked products in the EU without an EU responsible person!

I believe that most sellers have already understood the policy and purchased the ODD service. However, in the actual landing process, many sellers still have various problems due to improper operations. Recently, many seller friends reported that the goods were directly detained at the customs due to improper labeling of Oudi products.

The seller’s improper labeling operation caused the goods to be detained

According to information from the seller group, there is a commonality in recent customs inspections. In addition to inspecting the product DoC compliance declaration documents, it also inspects whether the seller's label conforms to the specification.

(Source seller group)

Recently, the seller did not display the product brand, product name and model because the importer’s company name and address were not displayed on the product label. As a result, the seller did not enter the EU, the goods have been detained by the EU customs, and the relevant notification letter has been sent to the seller. Hands. It is imperative to contact the customs immediately and pay a fine.

Judging from the current situation, the European Union has stepped up its efforts to investigate and deal with sellers’ product compliance information.

According to the new EU Commodity Safety Law, starting from July 16, 2021, when products with the CE mark are sold in the EU, an "Economic Operator" (EU representative) will be required in the EU.

Normally, products that require CE certification need to have the European generation; in addition, products that receive mandatory mail from the platform also need to specify the European generation.

What else needs to be done after Oudi is designated?

After appointing the European generation, you still need to do two things:

1. Upload the EU responsible person's information to the e-commerce platform

2. Label your qualified products

In the process of landing in Europe, you must pay attention to the following four points and try to implement them as required. Don't rely solely on feelings or fluke.

One: Upload the Oudi information to each platform

1. Amazon seller operation

①Search for [person in charge of the brand]-click [control panel of the person in charge], and gradually click the blue text to upload various information of Oudi to the control panel;

②Select [General] or [Specific] person in charge in the control panel.

[General Manager]: Responsible for all inventory batches of the same product, regardless of its distribution channel.

For example, the general manager refers to the brand itself or the authorized representative designated by the brand, whose information is added to all inventory batches.

[Specific person in charge]: Only responsible for certain inventory batches of goods sold through specific distribution channels.

For example, a specific person in charge may be an importer, who is the person in charge of imported goods only representing the brand.

2. AliExpress seller operation

①Log in [Merchant Backstage]-Enter [Account Authentication]-Fill in the relevant information of Oudi and submit;

②Fill in the relevant information of Oudi according to the prompt of the form. If you have more than one Oudi, you can fill in multiple and keep

Log in to the eDIS platform and click the [Settings] button-click [EU agent management]-enter the EU agent management settings page, you can fill in the relevant information of the European generation;

eBay seller operation

② Perform related operations according to the page:

Click [Add EU Agent] to enter the page of adding EU agent;

Click [Edit EU Agent] to edit EU agent information;

Click [Delete] to delete the current EU agent;

Click [Search] to quickly find the corresponding EU agent.

Two: Print information on your product

There are many versions on the market today: one post is enough, two must be posted on the product, and three must be printed on the product, and so on. So how should the label be printed?

1. What kind of logo is printed?

The style of printing the European generation information, the left is EC/REP, the right is the European generation information, the printing must be complete and clear without missing information.

2. How to print the logo?

Because the information requirements of the EU authorized representative must be clear and cannot be easily destroyed. Therefore, it is recommended to print the logo on the package, label or instruction manual, and also print the name, address and all other information of the European generation.

If your product is very small and cannot be printed at all, you can not print it on the product, but it still needs to be printed on the instructions for use and packaging.

Three: Make labels that comply with the normative EU norms

The product label must have at least an international trademark; (if not available, don’t put it) the English name of the product, the English model of the product, the English company of the importer (the main body of the store), the company address of the importer’s seller, the English name and address of the European company, and the English name and address of the company. Icons, product warnings (different by product category), CE Logo and other icons;

(Use warnings for toy category)

(product label)

Seller's attention

At present, the new European regulations have been in effect for several days. Sellers with more products should speed up their registration arrangements to avoid customs seizures and platform spot checks. Early preparations are required to avoid the risk of penalties caused by product safety compliance.