General

The EU regulations EU2019/1020 will be officially implemented on July 16, 2021. After the implementation of the new regulations, all consumer products entering the EU market (products covered by the 71 regulations listed in Annex 1 of the new regulations) need to have an economic operator in the EU (referred to as "Economic Operator" in the regulations) as a commodity partner. If the person in charge of the regulations does not have a designated person in charge, it will be regarded as non-compliant, and the goods will not be able to enter the EU market normally.

(Screenshot of EU official website announcement)

Viewpoint: Great influence on cross-border e-commerce export companies

In recent years, the EU market has seen an upward trend in the quality and safety notifications of inbound products through cross-border e-commerce channels. Compared with traditional trade, the traceability and accountability of the origin of the products have become difficult for market supervision authorities. Therefore, the EU has implemented new regulations this time. It is also to ensure that the EU government regulatory agencies can supervise and account for all products.

In addition, traditional trade generally has EU importers, so it is relatively easy to find qualified economic operators in the EU as authorized representatives. On the contrary, cross-border e-commerce export companies are relatively inconvenient. Therefore, the implementation of the new regulations will affect cross-border e-commerce companies. Export companies have a greater impact. (According to the requirements of the new regulations, the European Union has many requirements on the qualifications, responsibilities and obligations of economic operators. If the product has major safety issues, the European economic operators also need to bear corresponding legal responsibilities.)

Notice Q&A

1. Applicable product range

The announcement shows that, with the exception of medical devices, civilian explosives, and certain elevators and ropeway devices, all products with the CE mark in the EU are subject to this regulation. Such as toys, electronic products, personal protective equipment, machinery, construction goods, gas equipment, leisure and private boats, pressure vessels, and measuring equipment.

In addition, since the United Kingdom has left the European Union, the United Kingdom is not within the scope of this EU product safety regulation change.

(Screenshot of applicable product range on EU official website)

Second, the EU responsible person's information is required to be displayed on the product or packaging

The name, registered trademark name, mailing address, email address, telephone number of the responsible person in the EU shall be reflected in the product, product packaging, package or accompanying documents.

Note: To distinguish between manufacturer information and EU representative information, you can add "manufacturer" and "EU representative" before the corresponding contact information.

Source: 12360 Customs Hotline

3. The EU responsible person requires A. A manufacturer established in the EU; B. A local importer in the EU (when the manufacturer is not in the EU); C. An authorized representative established in the EU (the manufacturer authorizes the responsible person in the EU in writing , To perform the responsibilities on behalf of the manufacturer, and to provide the authorization letter when required by the market regulator); D. Distribution service provider established in the European Union.

Fourth, warm reminder

For most products with the CE mark entering the EU from July 16, 2021, the product packaging must be affixed with the relevant information of the EU responsible person, otherwise it may be detained or returned by the customs. Please pay attention to the exporting company.