General

The outbreak of the new crown epidemic in 2020 has severely disrupted the global supply chain and triggered a global shipping crisis.

As a result, transportation costs have soared, coupled with labor shortages, port congestion, and the decline in logistics system capacity, sellers in the electric business industry have ridiculed themselves as "seeking wealth and wealth."

And this year's peak season is coming soon. In the face of the global shipping crisis, where should sellers go?

According to a survey data, 49% of consumers in 2020 said they would increase their purchase frequency during the "holiday shopping season". It is expected that the number of buyers in this "holiday shopping season" will only increase, which is a positive sign for sellers.

AMZ123 will offer three suggestions for dealing with troubled sellers: understanding your inventory levels, optimizing your product content, and reviewing your pricing strategy.

Know your inventory level

It is important to first map the existing inventory levels and forecast the required inventory for the "holiday sales season" so that the inventory can be re-sent in time.

Think about which products have sales this year. If there are products that cannot be sold, consider which products with selling points can replace these low-traffic products. Sellers need to optimize as soon as possible.

It is recommended that you turn on the "replenishment date" function, after all, the sales speed during peak season is much higher than usual. Buyers who have a demand for your product after turning on this feature will know when it will be available, which can help them decide whether it is worth the wait or whether they should consider other options.

At the same time, sellers need to consider the sales of other competitors during the "holiday sales season" and pay attention to whether their products are in stock. If they are out of stock, this is your chance to catch up on corners!

Optimize your product content

Product optimization: Search results can be optimized to increase the natural flow of products, and can also provide buyers with the information they need to place an order.

For example, providing accurate "item type keywords" for each product on Amazon will help product classification. The ITK list can be found through Amazon's "Browse Tree Guide". This will help consumers browsing by category to find your product.

In addition to adding keywords to the list, sellers can also provide a list of search terms, which will help increase product traffic.

Review pricing strategy

According to CNBC, the cost of goods shipped from Asia to the West Coast of the United States has increased by 145%. In response to the soaring transportation costs, you need to re-examine the profitability and understand how these transportation costs affect your product profitability.

Use the re-pricer to view the minimum price set for each product. In the context of rising shipping costs, this will enable sellers to be aware of shipping costs and profitability. Sellers need to adjust pricing according to the increase in transportation costs to ensure a certain profit margin.

This is also a good time to adjust the peak season promotion strategy, because global transportation delays and rising costs are expected to continue until early 2022.