General

On September 14, at a press conference held by the State Council Information Office, Chu Shijia, director of the China Foreign Trade Center, introduced that the 130th Canton Fair implemented online and offline integrated exhibitions for the first time, marking the full resumption of work and production at all major exhibitions in China.

Chu Shijia said that the 130th China Import and Export Fair (Canton Fair) is a very special session in the history of the Canton Fair, and it can be said to be a landmark international trade event. After the outbreak of the new crown pneumonia epidemic, the only large-scale exhibition in China that has not resumed offline exhibitions is the Canton Fair. This year's Canton Fair is held online and offline, marking the full resumption of production and production of all large-scale exhibitions in China, and it also means that China is coordinating epidemic prevention and control. New progress has been made in the strategic results achieved in economic and social development.

According to reports, this year's Canton Fair will present multiple highlights. For the first time, this year's Canton Fair takes the promotion of domestic and international dual cycles as the theme, adopts a two-wheel drive strategy of domestic and foreign investment promotion, and makes full use of both domestic and international markets and two resources. Attracting global buyers to visit the exhibition through the online platform, helping Chinese companies to secure orders and expand the market. The offline exhibition focuses on inviting domestic and overseas buyers to purchase representatives in China, and holding a series of dual-cycle docking activities to help Chinese foreign trade companies accelerate their integration into the dual-cycle and open up new market space.

It is the first time to implement online and offline integration to organize exhibitions. Upgrade the official website platform, focusing on the development of functions suitable for offline application scenarios and offline drainage. The first Pearl River International Trade Forum will be held at the current Canton Fair. This is also the first time a national-level international trade forum has been held in the history of the Canton Fair.

While continuing to set up the "Village Revitalization" exhibition area online, this year's Canton Fair has set up a "Village Revitalization Featured Products" exhibition area for the first time offline to showcase local specialty products such as food, clothing, luggage and bags, and help companies open up market circulation channels.

Chu Shijia said that the exhibition period of this year's Canton Fair has been shortened from the third phase to the first phase, but it will present a more high-quality brand exhibition and boutique exhibition. "The offline exhibition area of this year's Canton Fair is about 400,000 square meters, with 7,500 companies participating. In terms of scale, it is still the world's largest offline exhibition under the epidemic." This year's Canton Fair will set up 11,700 brand booths, which are busy. 61% of the total number of booths.

In addition, at this Canton Fair, innovation will become a high-frequency word and a new bright spot. On the one hand, the Canton Fair’s own exhibition mode is innovating. On the other hand, the Canton Fair guides and encourages enterprises to innovate and guide enterprises to transform and upgrade. The total number of exhibits uploaded online at this year's Canton Fair will exceed 3 million, among which a large number of new products will be online. In addition, in this year's Canton Fair, the annual Canton Fair Export Product Design Award (CF Award) selection, a large number of innovative products with new technologies, new materials, new processes, new energy, intelligence and green environmental protection emerged. These new products and award-winning products reflect that Made in China and China's foreign trade are actively transforming towards technological innovation and the goal of "dual carbon".