General

On September 17, Amazon responded for the first time on the 17th in response to a large number of Chinese cross-border e-commerce companies being shut down by the Amazon platform since the end of April this year. In an interview with a reporter from CCTV Finance and Economics, Amazon Global Vice President Dai Lingfei said that the "banning" incident was not aimed at China, and merchants in other countries were involved, but the "banning" incident did not affect the overall performance of Chinese sellers on the Amazon platform. Business growth. She said: "In the past few months, the overall sales share of Chinese sellers' businesses on Amazon has not changed, and they have maintained healthy and rapid growth."

Amazon: Frozen funds can usually be retrieved through appeals within 90 days

Amazon said that in the past five months, Amazon has closed the sales authority of about 600 Chinese brands, including about 3,000 seller accounts of these brands.

At present, what worries the "banned" sellers the most is how to unblock accounts and return the frozen funds as soon as possible. Amazon said that the frozen funds are mainly used to deal with potential customers' return and refund requirements. Normally, the relevant sellers can retrieve the frozen funds through appeals within 90 days. Dai Lingfei said: “If sellers can prove that Amazon’s judgment is wrong, or that their violations are only temporary or unintentional, Amazon hopes to see them provide some solutions to avoid violations in the future, and then they will restore their Account; but if the seller’s account appeal is unsuccessful, or the seller does not appeal, the funds in this account will be temporarily frozen for a period of 90 days. These funds will be used to pay for customer returns, refunds, and refunds. Compensation and other unpaid expenses of the seller. After the freezing period, we will tell the seller to apply for the refund of the funds through the normal process. If the seller is not involved in other criminal violations, the funds can be retrieved as long as the identity verification is passed ."

Amazon: About 600 Chinese brands involved in the complaint have little chance of success

Regarding the complaint channel issues mentioned by some merchants, Dai Lingfei said: “When a seller’s account is disabled, Amazon will tell the seller the specific reason and provide a process for them to appeal. This time 600 opportunities for successful brand appeals Not big, but they have appeals under the normal process."

Amazon: In the future, Amazon will establish the world's first seller training center in Hangzhou to help improve the company's refined operation capabilities

Data shows that in 2020, 42% of Amazon's top sellers are Chinese sellers, and the proportion of Chinese cross-border e-commerce on Amazon's US website has reached 63%. However, due to the different laws, cultures, and business habits of different countries, companies will also encounter various risks and challenges when they go to sea. Amazon said that it also has the responsibility and obligation to strengthen the promotion and popularization of related rules and regulations in the future, and it will establish Amazon's first seller training center in Hangzhou to provide help to more companies and improve refined operation capabilities.