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Grasp the "explosive" products under the epidemic, and worry about not having order information in the second half of the year

u3000u3000 Because of the epidemic, many parts of the world are in deep chaos, and consumer behavior is rapidly changing. The latest insight report on development trends in the Asia-Pacific region shows that nutrition and physical and mental health have become increasingly critical for consumers in the Asia-Pacific region. In fact, 67% of Thai consumers and 74% of Europeans indicated that “scientific diet” is their top concern, followed by physical exercise (49% and 70% respectively).

u3000u3000 In addition, social media experience is also at the forefront of consumers' shopping lists. 38% of Americans stated that they want to spend happy time with their close friends or relatives, and 32% of Japanese consumers want to go shopping.

Melanie Nambiar, an investment analyst for Mintel Development Trends, stated: “The epidemic has once again evoked consumers’ concerns about physical and mental health. Well-known brands can assist consumers in achieving the overall goal of the concept of health, including strong Physical and mental health. Well-known brands should be committed to ingredients and products that help consumers relax and solve work stress and anxiety."

The report published by Morning Consult, a British polling organization, indicated that the current "home protection" policy will eventually be relaxed, but because of the continuous epidemic, many foreigners may have to be able to get rid of emotional fear of virus infection for a long time. Online shopping In the short term, it will still be a specific way for many foreigners to buy things.

u3000u3000 24% of British consumers indicated that they would not be used to shopping in large shopping malls in the next 6 months. Consumers are more motivated to stay at home and shop online than ever before. For sellers, the business opportunities for entrepreneurship in the global market in the post-epidemic period are still great.

u3000u3000 Master the "explosive" products under the epidemic, and worry about not having order information in the second half of the year

u3000u3000Hot products in the first half of the year

u3000u3000Amazon is one of the popular cross-border e-commerce service platforms. In the past ten years, the total sales of third-party sellers have already accounted for nearly 60% of the total sales of amazon physical products. According to Amazon’s hot sales data in the first half of the year, the three keywords that consumers around the world are most concerned about in the first half of 2020 at this stage are: physical and mental health, communication, and home furnishing.

u3000u3000 Physical and mental health includes customers’ physical and mental health and health care, stretching, and massage facilities or products will have very large requirements. Massage devices, blue glasses, and manual massage devices are all popular categories.

u3000u3000 The key to communication includes some office equipment and machinery. Products like wireless routers, office furniture, web cameras, computer keyboards, computer mice, etc. are more popular.

Home includes beauty, skin care, makeup and skin care, home intelligence, indoor fitness weapons and equipment, DIY, and courtyard related appliances, eye makeup painting products, foundation brushes, yoga fitness clothing, nightgowns, double rockers, electric sewing machines, handmade Products such as tailoring are also very popular.

u3000u3000 is the best-selling product of Amazon in the first half of the year. So what products will continue to be sold in the second half of the year?

u3000u3000 holiday gift

u3000u3000 The gift category is also an outlet for the second half of the data survey report. A recent survey conducted by eBay in the United States indicated that gift products are going to be "hot."

u3000u3000 Based on a survey of 2064 American consumers who are preparing to celebrate Christmas in advance, they found that more than a quarter (27%) of American consumers plan to buy and prepare for Christmas earlier than the previous year for Christmas in 2021. More than one-third (34%) of people have already bought some Christmas-related items, including Christmas cards (17%), packaging bags (16%), Christmas gifts (13%) and Christmas decorations (8%). 4% of the interviewees even agreed that they had already purchased holiday clothing and accessories.

eBay’s views on the personal behavior of 32 million monthly customers on ebay.co.uk have confirmed this personal behavior. Compared with April to May 2021, the website’s 2021 comment on “Christmas” or “Christmas” 'S search index increased by 44%.

Harmony Murphy, head of eBay UK, stated: “In a year of variability, the only thing everyone can be clear about is that Christmas in 2021 will be a very critical retail milestone. And, because 2021 has already cancelled many So I understand why the UK has been happily planning how to celebrate Christmas.

u3000u3000 In the epidemic, the best-selling products are far more than what you see.

u3000u3000Underwear, accessories, children's clothing

u3000u3000 For example, in the clothing wholesale market under the epidemic, the most popular products in foreign markets include sandals, underwear, and children's clothing; the best-selling products in the French sales market are general clothing, sportswear, and children's clothing, and the search index has continued to grow.

u3000u3000 Spain and Italy have also seen a certain increase in click-through rates on configuration and underwear recently. Therefore, for the South American sales market, underwear, accessories, casual wear, and children's clothes are all popular products.

u3000u3000Home, gardening and flowers, cake baking

u3000u3000 In addition, electronic products are also a recent popular category. Data information shows that the US sales market has recently seen a surge in hardware configuration and notebook viewing. Special attention is paid to the fact that machinery and equipment for household, cake baking and gardening and flower products are also "a dark horse" in the epidemic.

u3000u3000Statista data shows that fabric sofas and bedroom furniture are one of the most in demand items in the world's home furnishing market. It is attributed to the fact that the "regeneration generation" has been deeply connected with big data since childhood, and the core concept of the transaction that emphasizes the quality of life is even more unshakable. Although furniture is a high-priced product of large objects, the development trend of this type of online consumption will also be more significant.

u3000u3000Take the United Kingdom as an example. It is estimated that by 2023, its online home furnishing market will occupy 40% of the market. In addition, the online furniture purchase requirements of the United States, France and other countries are also soaring. The home furnishing category has always been the supporting category for eBay’s worldwide sales market and China’s cross-border e-commerce import and export. Its scale is extremely large, and it continues to maintain rapid improvement. It is one of the "Hanhai" categories in the development trend area with high development potential for Chinese sellers. one.

u3000u3000 The information from eBay America shows that the search index for the best-selling gardening flowers and cake baking has increased significantly during the epidemic. Westerners love to clean their own flowers, plants and trees, and the search index for "gardening flowers" has increased by 137% from the beginning of this year.

u3000u3000 The search for "cake baking" has increased by 149% compared to the beginning of this year. A quick glance at Instagram will find that there are tempting photos of homemade yeast toast and banana bread everywhere, no wonder the yeast and flour in many grocery stores are getting lower and lower. As Karen Colberg, the co-CEO of King Arthur Flour, said, “cake baking has long been a theme activity for all employees.”

u3000u3000 pet supplies

u3000u3000For many people, the improvement of home furnishing, gardening flowers, cake baking, etc. comes from home elements and seasonal development trends. In addition to home appliances and other appliances, small pets and pet appliances have also accidentally turned into Internet celebrity products under the epidemic.

According to a report by the US "Financial Times", the number of people consulted by the American Kennel Research Association in recent months has increased by 140% compared to the same period, and the number of people waiting to adopt a puppy has risen from 100 to 400. Research Association Canine Website Page visits increased by 6 times.

u3000u3000According to statistics, the sales volume of small pet-related equipment has soared since March. Among them, kitten and cat food increased by 402%, cat equipment increased by 204%, and pet equipment increased by 175%, ranking first! However, pet appliances require continuity and high customer unit prices, so many sellers have high stickiness for old customers.

u3000u3000 It must be paid special attention to that sellers should pay attention to the relevant qualification certificates, verification and release regulations required for the product in advance, and do a good job in compliance management inspection and verification early to prevent the product from being unavailable for market sales due to non-compliance management and approval.

u3000u3000 The epidemic is still happening again, the demand in foreign markets is still abundant, and the explosive products continue to increase. We look forward to the "opportunity" of export and foreign trade, and the order information will continue!