General

In recent years, a variety of traditional Chinese culture and arts have become more and more popular among the Chinese people. From the 2021 Henan Satellite TV Spring Festival Gala dance show "Tang Palace Night Banquet" to the Internet, to the Dragon Boat Festival "Luo Shen Water Fu" and "Mid-Autumn Festival" "Etc., Chinese people have demonstrated increasingly stronger cultural self-confidence.

Hanfu, as a prominent representative of Chinese traditional culture, has set off a boom in China in recent years. At the same time, with the development of social media, various Hanfu videos have become popular all over the Internet, and various Hanfu street videos have even reached millions on TikTok. The amount of play.

u3000u3000 In foreign countries, foreigners have set off a wave of Hanfu. They think that wearing Hanfu is the most fashionable. The editor learned that there are Chinese students in London, England who sell Hanfu abroad. I thought that only Chinese students would buy them, but they unexpectedly gained consumers from many different countries. There are even girls born in the 90s who make their own Hanfu, selling Hanfu abroad, earning one million each year!

In fact, not only Hanfu, including domestic cosmetics, is also loved by foreign consumers. Domestic cosmetics Huaxizi also detonated traffic overseas. With a unique brand culture, a good sense of use, affordable prices and beautiful product designs, Successfully opened up overseas markets.

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It is understood that Huaxizi entered TikTok in August last year. In April this year, the brand had less than 90,000 fans. By September this year, Huaxizi had 200,000 fans on TikTok, and the total number of likes on the account had exceeded 62. Ten thousand, and even many more than one million Internet celebrity bloggers promoted the product. One of the videos of Huaxizi Tongxinluo lipstick received 2.2 million likes, causing foreigners to ask how to buy such a product.

u3000u3000 not only captured the hearts of domestic consumers, but also a large number of overseas fans.

u3000u3000 In addition to Hanfu, domestic cosmetics, and Chinese liquor, foreigners also drink very "top". In many social videos, it can be seen that foreigners who taste Chinese liquor all say "it tastes good". Almost every such video has more than 10,000 views.

u3000u3000 Social media Amway products have become the current marketing trend. Sellers can pay more attention to successful social media marketing cases and find a way to open the door to hot sales based on their product characteristics.