General

Against the background of the global spread of the new crown pneumonia epidemic and the shrinking of global foreign direct investment, the contrarian growth of China's foreign direct investment is "attractive" - according to the statistics of the Ministry of Commerce, in 2021, China's foreign direct investment in the whole industry will be 145.19 billion US dollars, a year-on-year increase 9.2%; from January to April this year, China's foreign direct investment in the whole industry was 45.05 billion US dollars, a year-on-year increase of 2.6%.

With the acceleration of trade liberalization and economic globalization, Chinese enterprises "going out" embark on the road of high-quality development, and more and more enterprises are actively bringing innovative technologies, innovative achievements and innovative services overseas. Show off your skills in the global market.

"Going out" is inclined to the field of science and technology

After the outbreak of the epidemic, the flow of global capital has been impacted, and the flow of personnel and materials has been blocked, which has brought challenges to Chinese enterprises in "going out", but also created new opportunities.

The Regional Comprehensive Economic Partnership (RCEP), which took effect on January 1, has not only produced "immediate" benefits such as tariff reductions, but also the accumulation rules of origin and a series of facilitation measures, simplification of customs clearance procedures, and reduction of timeliness. It will also promote the low-cost and efficient flow of commodities and manufacturing raw materials among member countries. The multiple benefits have created a more stable and transparent investment environment for Chinese enterprises, and further accelerated the pace of Chinese enterprises' "going out" to ASEAN countries, Japan and South Korea and other countries.

As one of the largest building materials enterprise groups in the world, Conch Group has long established its presence in the ASEAN market. At present, the annual import and export volume in the RCEP member countries excluding China has reached 3.7 billion US dollars, involving new building materials, environmental protection and green energy, photovoltaics, trade, etc. multiple industries.

Wang Cheng, chairman of Conch Group, said that the implementation of RCEP will bring more development space for Chinese enterprises, and the group will accelerate the development of investment in RCEP member countries: First, continue to expand the scale of physical investment, and plan to expand the scale of physical investment in the next five years. RCEP member countries invested 30 billion yuan to export advanced production capacity, improve local industry environmental protection and economic and technical standards, and build each overseas project into an advanced technology "complex" and an urban environment "purifier". The second is to expand the scale of trade, innovate trade models, build an efficient and high-quality RCEP trade supply chain, and collaboratively promote the "going out" of high-end industries such as intelligent manufacturing, new energy and new materials, energy conservation and environmental protection. Optimize corporate investment structure and local industrial structure, and be a "partner" for local high-quality and green development. The third is to uphold the development concept of joint consultation, joint construction and sharing, further promote the localization of operation and management, drive local employment, promote cultural integration, demonstrate the responsibility of Chinese enterprises, and establish a Chinese brand image.

"In recent years, Chinese enterprises' foreign investment has not only become more and more extensive, but also more and more inclined to the field of science and technology, which highlights the strategic goal of Chinese enterprises to deeply integrate into the global industrial system and speed up business upgrading by strengthening international industrial cooperation." Fu Yifu, a senior researcher at the Institute of Finance and Economics, told the International Business Daily reporter that this will help expand the space for China's economic growth and enhance the competitiveness of Chinese industries and enterprises in the global industrial chain and value chain. The key to high-quality development.

Home appliance companies enter the critical period of "high-end going overseas"

"This year, it is a critical moment for Chinese home appliance companies to enter the high-end overseas market." The "2021 Home Appliance Market Trends and 2022 Market Opportunity Insight Report" recently released by GfK, a global market consulting agency, mentioned, "Seize the globalization of high-end and greening. The 'huge opportunity' for development, Chinese brands are bound to play a more important role in the global home appliance market."

According to the data released by the report, the annual growth rate of the global home appliance market in 2021 will reach a record level, and the sales of large household appliances (white appliances, kitchen appliances, etc.) and TV markets will increase by 13% and 6% respectively year-on-year. Among them, smart refrigerators increased by 33%, game TVs increased by 57%, large-size TVs increased by 49%, and smart washing machines with automatic delivery increased by 71%.

As an early home appliance brand among Chinese enterprises, Hisense's layout action coincides with it. "The next important breakthrough for Hisense's internationalization is the B2B industry going overseas." Zhou Houjian, lifetime honorary chairman of Hisense Group Holding Company, said that the layout of the B2B industry in advance and the development of overseas markets are new breakthroughs for Hisense to choose in the face of a new competitive environment.

Liu Xueli, general manager of Hisense Commercial Display Company, introduced to the International Business Daily reporter that in 2021, Hisense's overseas revenue will reach 72.5 billion yuan, a year-on-year increase of 32%. It has 11 overseas R&D institutions, 18 overseas industrial parks and production bases. As the core strength of Hisense's B2B sector, Hisense Commercial Display's overseas revenue should not be underestimated. Since entering the overseas market in 2019, its overseas business has achieved scale growth in the past two years, with a two-year compound growth rate of 256.5%.

This year, B2B industry going overseas has become one of Hisense's important strategic directions. The flagship product ULED TV achieved a year-on-year increase of more than 40% in high-end sales, the overseas sales of laser TVs doubled, and new home appliance R&D centers were established in the United States and Japan... In March, Hisense announced the "high-end overseas" roadmap, including product promotion, A series of goals such as global R&D and marketing system construction. In addition, Hisense will make full use of the rights and interests of the official sponsor of the 2022 Qatar World Cup to empower the global development of the brand.

In Fu Yifu's view, under the current background, Chinese enterprises' participation in international competition and the development of international trade markets have an important role in promoting their own competitiveness and market share. "I believe that in the future, Chinese enterprises will take a bigger and more stable pace of 'going out'."