General

Since the reform and opening up, Chinese enterprises' foreign trade and investment activities have become increasingly active, injecting a steady stream of impetus into the development of world economy and trade. With the continuous improvement of economic strength, how Chinese enterprises can improve their international soft power has gradually become an important topic of concern to all parties. At the 2nd Forum on Accelerating the Promotion of International Soft Power of Chinese Enterprises held on July 6, guests from trade promotion agencies, research institutions, enterprises, media and other parties had a lively discussion on accelerating the promotion of Chinese enterprises' international soft power.

Zhang Shaogang, Vice President of China Council for the Promotion of International Trade, attended the forum and delivered a speech. He said that telling the stories of Chinese companies well and doing a good job in the external publicity work of Chinese companies are important means to enhance the international soft power of Chinese companies. China Council for the Promotion of International Trade (CCPIT) uses media platforms, national media and overseas social platforms to explain China's economic policies, spread the stories of Chinese companies, increase the positive publicity of China's trade image, guide positive public opinion of overseas media, and enhance the brand building of Chinese companies' overseas development. . The China Council for the Promotion of International Trade is willing to work with all parties to jointly promote the improvement of the international soft power of Chinese enterprises, help Chinese enterprises go overseas, weave a dense network of service enterprises, and expand the international circle of friends.

The guests said that China's hard power represented by economic strength is developing continuously, but soft power cannot keep pace with hard power, which does not match my country's comprehensive national strength and international status. At present, improving the country's cultural soft power is a major strategic task for the party and the country, and corporate soft power is an important part of the country's cultural soft power. All parties need to jointly explore an effective way to accelerate the improvement of Chinese corporate soft power.

The participants believed that no matter how the foreign environment changes, it cannot stop the pace of globalization of Chinese enterprises. Now it can be seen that in addition to the willingness to go overseas in industries such as technology Internet and new energy, emerging industries such as smart manufacturing, smart wear, and smart cars that have emerged in recent years have become new forces for Chinese companies to go overseas. Hard power determines how far Chinese companies can go, and soft power determines how stable and how long Chinese companies can go. The internationalization of Chinese enterprises will not be smooth, and the improvement of international soft power is far from a one-day achievement. At present, the slowdown of global economic growth has provided opportunities for Chinese companies to improve their internal strength and vitality. Chinese companies need to take this opportunity to strengthen corporate brand building, talent building, compliance building, and channel building, and continue to accumulate strength for better going overseas.

The guests suggested that compared with the hard powers such as the number of personnel, sales, and plant equipment, enterprises should improve five soft powers when developing the international market: one is international thinking, global layout, and accurate market positioning capabilities; the other is high-intensity The third is the ability to build first-class standards, quality, service, brand and model; the fourth is the ability to grasp the key links of the industrial chain and supply chain, and the ability to integrate global high-quality resources; the fifth is to fulfill social responsibilities , The ability to carry out compliant operations and prevent and control risks.

This forum was guided by the China Council for the Promotion of International Trade, hosted by China Trade News, co-organized by LinkedIn China, supported by CGTN Think Tank, CCTV, and PR Newswire, and was held online and offline. At this forum, a soft power think tank for Chinese enterprises was also established. On the basis of the "Acceleration Plan for the Promotion of International Soft Power of Chinese Enterprises" and "White Paper on Improving the International Soft Power of Chinese Enterprises" released last year, the think tank will invite experts, scholars and enterprises from various industries such as media, talents, brands, compliance, law, insurance and so on. We will join in and jointly make suggestions for the improvement of soft power of Chinese enterprises, and explore the paths and methods for Chinese enterprises to continuously improve their international soft power.