General

At present, the new crown pneumonia epidemic is still spreading around the world, the crisis in Ukraine is still pending, and multiple uncertain factors have added challenges to the preparations for the fifth CIIE. However, the CIIE has continued to develop and innovate. Recently, intensive promotion conferences have been held around the world, which has provided useful experience for exhibition planning under the epidemic. At the same time, foreign companies confirmed to participate in the exhibition are also actively preparing for the participation while accelerating the resumption of work and production.

Pioneering and innovating, the preparatory work is progressing smoothly

Cambodia Promotion Conference, Portugal Promotion Conference, Germany Online Promotion Conference, New Zealand Special Promotion Conference, Beijing-Tianjin Promotion Conference, Guangdong-Hong Kong-Macao Promotion Conference... Since the beginning of this year, in the face of the epidemic, the preparations for the CIIE have not been hindered, and the promotion conference will be conducted online. Proceed intensively in the following way.

"No matter how big the challenge is, our goal of holding offline as scheduled has not changed, our determination to advance our work has not changed, and our belief in building a service platform for all parties to share opportunities has not changed." said Sun Chenghai, deputy director of China International Import Expo Bureau. , Despite the impact of the epidemic, the preparations for the CIIE have never stopped, and the preparations are progressing steadily as planned and progressing smoothly. At present, more than 80% of the contracted area of the enterprise exhibition has been signed, and more than 260 Fortune 500 and industry leading companies have signed contracts. New areas such as crop seed industry and artificial intelligence have been established, and the innovation incubation area continues to expand.

Wei Hao, professor of the School of Economics and Business Administration of Beijing Normal University and director of the Department of International Economics and Trade, said in an interview with a reporter from the International Business Daily that at present, the epidemic has been spreading globally for more than two years. And the development of cross-border trade has brought a huge impact. The success of the fifth CIIE is of great significance in promoting global trade in goods and services as well as global economic growth. At the same time, the CIIE itself also needs to be held at a high level, with effective results, and better and better. Careful preparation is crucial to the realization of the above goals.

The mission is on the shoulders, and the responsibility is unshirkable. It is understood that the preparations for the fifth CIIE started as early as when the fourth CIIE was held, and have never stopped since, even when the local epidemic spread in Shanghai. China International Import Expo Bureau has created many new practices, including cooperating with relevant institutions to carry out online promotion conferences for different countries or regions and online promotion conferences involving different exhibition areas. During the epidemic prevention and control period in Shanghai, exhibitors can also be recruited at home and abroad as normal. For example, China International Import Expo Bureau cooperated with Bank of China to hold the 5th CIIE online promotion meeting in the Americas, a special promotion meeting in the Asia-Pacific region, and a special promotion meeting in the European region. Auckland, New Zealand co-hosted the New Zealand Exhibition Promotion Conference.

It is worth mentioning that the CIIE Exhibitors Alliance established during the first CIIE in 2018 has formed a number of professional committees, with more than 200 corporate members, all of which are Fortune 500 and industry-leading companies. In terms of exhibition recruitment, investment promotion, innovation drive, precise docking, and industry exchanges, it has continued to play an exemplary and leading role, effectively assisting the exhibition recruitment work under the epidemic.

Moving forward bravely and blooming the charm of CIIE

"Through the promotion, more Cambodian enterprises and members of the Chinese Chamber of Commerce will understand and participate in the Expo, give full play to the synergy of the Chamber of Commerce, strengthen financial assistance, and better promote China-Cambodia economic and trade cooperation to a new level." At the 5th CIIE At the Cambodia Promotion Conference, Lin Shiqiang, President of the Cambodia-China Chamber of Commerce and President of the Phnom Penh Branch of the Industrial and Commercial Bank of China, said this.

At the online promotion meeting of the technology and equipment exhibition area of the 5th CIIE held on June 14, many foreign-funded enterprises from Germany, Japan, Switzerland and other countries in related fields actively participated. "This year, we will bring the most advanced equipment and technology and look forward to achieving better results." Chong Gu Jun, managing director of Amada (China) Co., Ltd., said at the promotion meeting that the CIIE has become a must-attend event for Amada every year. The exhibition area of the company at the CIIE this year will also exceed the previous 4 sessions.

There are countless companies optimistic about the CIIE, which fully demonstrates the charm of the CIIE. The charm of the CIIE is not only reflected in the work of recruiting exhibitions, but also in the continuous spillover of the dividends of the CIIE.

Special promotion conferences and investment matchmaking conferences, exhibitions, dialogues and seminars, field visits... From July 23rd to 26th, after the China International Import Expo entered Sichuan and Liaoning, the Ministry of Commerce held the "Double Circulation of Introduces and Services". The event will enter Jiangxi, and the dividends of the CIIE will accelerate to spill over to the central region.

The release of the dividends of the CIIE has not stopped. As the "6 days + 365 days" perennial exhibition and trading platform of the CIIE, Shanghai Hongqiao Pinhui has launched a series of interactive experiences such as "Import Food Delicious" and "Beautiful Life Enjoy" this year. During the event, merchants from all over the world walked into the live broadcast room, turned into "foreign anchors", and promoted local special products through the Internet, which were welcomed by consumers. In addition, the dividends of the CIIE are still being released to more places. For example, on the Nanjing Road Pedestrian Street in Shanghai, the exhibits of the CIIE have been put on the shelves and turned into commodities, which has also attracted many people to come and buy.

Wei Hao believes that the CIIE brings together high-quality services, commodities and other resource elements from around the world. China's large market is bringing huge business opportunities to exhibitors. In particular, China's epidemic prevention and control has achieved good results, providing enterprises with an overall relatively stable development environment. , accelerated the massive spillover of the CIIE dividends, and the role of the CIIE in building a new development pattern in China has become more prominent.