General

Since the Regional Comprehensive Economic Partnership (RCEP) came into effect six months ago, dividends have continued to be released. The latest data released by the General Administration of Customs on August 7 shows that in the first seven months of this year, China's imports and exports with the other 14 RCEP member countries increased by 7.5% year-on-year.

At the same time, the driving effect of RCEP on trade is also more prominent on cross-border e-commerce export platforms. On July 28, at the 2022 RCEP Economic and Trade Cooperation High-level Forum, Wu Lingli, head of the Merchant Development Department of the Northern Region of Alibaba International Station, revealed that in the first half of this year, the export volume of merchants on the international station platform to RCEP member countries increased by 30% year-on-year. Among them, exports to Indonesia and the Philippines increased by 60% and 55% respectively year-on-year.

It is reported that Ali International Station has always maintained a good foundation for cooperation with buyers from RCEP member countries. In the second quarter of this year, RCEP member countries occupied 7 seats among the top 20 countries in the global export value of Ali International Station. Among them, Australia, Japan, South Korea and the Philippines ranked in the top ten. "From the perspective of the first half of this year, the core advantageous industries that Ali International Station merchants export to RCEP countries are concentrated in eight industries: machinery, automobile and motorcycle accessories, home improvement building materials, packaging and printing, home gardening, beauty and personal care, sports entertainment and clothing." Wu Lingli introduced.

At present, new opportunities for going overseas under the RCEP framework are attracting more and more small and medium-sized foreign trade enterprises. The effective implementation of RCEP allows small and medium-sized foreign trade enterprises to achieve more full cooperation and competition in international trade, thereby continuously improving their comprehensive strength and gaining development dividends.

The constantly open digital platform and the increasing service capabilities enable more domestic small and medium foreign trade enterprises to successfully complete cross-border business with buyers from RCEP member countries through the cross-border e-commerce export platform, and enjoy RCEP dividends more efficiently.

Shandong Ruitu is a laser machinery manufacturer. Its export products are mainly laser cutting machines and laser engraving machines. Southeast Asia is one of their main markets. "Alibaba International Station's country-specific and refined operations for overseas buyers enable industry supply to 'according to national conditions', improve the matching efficiency between us and RCEP national buyers, and lower their purchasing thresholds." Shandong Ruitu Ma Tongwei, general manager of Laser Technology Co., Ltd., said.

On January 1 this year, RCEP officially came into effect, and many companies, including Shandong Ruitu, enjoyed the RCEP tax relief bonus. In the first half of the year, Shandong Ruitu benefited from the RCEP policy, and its export volume reached US$5 million, accounting for 30% of its global export volume.

Like Shandong Ruitu, Qingdao Lanting Palette also enjoys the dividends brought by RECP.

Qingdao Lanting Pileite is a businessman in the packaging industry and a typical exporter of plastic pallets, plastic boxes and plastic trash cans. The company began to expand the foreign trade market in 2014, and gradually realized the growth of cross-border e-commerce export business from 0 to 100 million yuan through the Ali International Station.

"We expect that the export value to RCEP countries will exceed 10 million US dollars this year, and we can reduce or exempt about 300,000 US dollars in tariffs for customers. At present, Australia, Myanmar and Thailand are our main target markets." General Manager of Qingdao Lanting Pileite Plastic Industry Co., Ltd. Xu Fengbin said, "Through the international station gold product honest enterprise certification can diversify the company's strength, build trust with customers faster, and greatly improve the conversion rate of orders."

In addition, in order to enhance customer stickiness, Xu Fengbin said: "We attach great importance to annual digital exhibitions such as the International Station September Purchasing Festival. Participating in these exhibitions can promote our own optimization and upgrading, improve refined operational capabilities, and comprehensively sell overseas. Customers show corporate strength. Marketing scenarios such as short videos and cross-border live broadcasts can enhance the trust between us and customers in RCEP countries.”