General

Recently, 27 departments including the Ministry of Commerce issued the "Opinions on Promoting the High-quality Development of Foreign Cultural Trade", which is another important guidance in the field of foreign cultural trade after the "Opinions on Accelerating the Development of Foreign Cultural Trade" in 2014. The document is of great significance for promoting the quality and quality of foreign cultural trade and seizing opportunities to "go to a higher level".

Cultural trade covers the import and export of international cultural products and services, and is an important part of international trade. The high-quality development of foreign cultural trade is the only way for my country to build a cultural power and enhance the country's cultural soft power. China's cultural soft power and cultural industry competitiveness will play an important role. my country has maintained the status of the largest country in the world's trade in goods for many years. In contrast, there is still a large space and potential for the development of cultural trade.

In recent years, the scale of my country's cultural trade has grown steadily, the structure has been continuously optimized, and the pace of "going out" of technical standards has accelerated, effectively driving the quality and upgrading of the cultural industry. In 2021, the foreign cultural trade volume will exceed 200 billion US dollars for the first time, a year-on-year increase of 38.7%. my country's exports of film and television dramas, online literature, online audio-visual, creative products and other fields have grown rapidly. my country's imported high-quality books, film and television dramas and other cultural products and services better meet the diverse cultural needs of the people, and Sino-foreign cultural exchanges and mutual learning continue. Further development.

At present, a new round of scientific and technological revolution is accelerating the evolution, digital technology fully empowers the cultural industry, and new business forms and new models continue to emerge, providing new opportunities for the development of cultural trade. The "Opinions" put forward 28 specific tasks and measures to support the expansion of the import and export of high-quality cultural products and services, actively promote the "going out" of Chinese culture, promote exchanges and mutual learning among civilizations, and establish a platform that conforms to the trend of digital development, meets the requirements of high-quality development, and focuses on foreign countries. Institutional framework and policy system for cultural trade development goals.

It should be noted that there are still some problems and shortcomings in the development of my country's foreign cultural trade. For example, the competitiveness of core cultural products and services is still insufficient, the reform and opening up in the field of cultural trade needs to be deepened, the depth and breadth of cultural "going out" needs to be improved, and cultural Special support policies for trade need to form a joint force, etc., and we need to seize the opportunity to accelerate the high-quality development of foreign cultural trade.

First, we must focus on high-quality development. Efforts shall be made to strengthen top-level design and overall coordination, promote system and mechanism reform and content and form innovation, promote the growth of cultural trade scale and structure optimization, and clarify the main path for the high-quality development of foreign cultural trade.

Secondly, we must focus on stimulating the vitality of the market. This "Opinion" takes "deepening the reform and opening up in the cultural field" as an important chapter, and details specific work measures. Among them, measures such as exploring the orderly relaxation of restrictive measures in the cultural field and orderly expanding the import of high-quality cultural products and services have demonstrated my country's unswerving determination to expand opening up and promote high-level market competition.

In addition, it is necessary to accelerate digital development. By advancing the digitalization process of cultural trade, promote the deep integration of culture and technology, drive the digital transformation of traditional industries, accelerate the development of new models and new formats, and activate new kinetic energy for the innovation and development of cultural trade.